Senior National Account Manager

Advocate Group; Greater London; Hybrid; GBP 63,000 - 77,000; Full time

Benefits offered by this job

Car allowance

Bonus

Long-term incentive

Hybrid work arrangement

Job summary

Advocate Group in Greater London is seeking a Senior National Account Manager to drive Off-Trade growth for a high-growth RTD drinks brand. You will own Grocery, Convenience, Wholesale, Impulse and Online channels, building on warm retailer conversations and converting opportunities into listings.

You will leverage existing buyer relations to unlock distribution, develop compelling commercial propositions, and lead negotiations from pitch to launch.

Qualifications

• Experience in UK Off-Trade drinks is required.
• Strong existing relationships with retail buyers, especially in Grocery.
• Proven track record of securing new listings and growing distribution.
• Commercially astute negotiator with entrepreneurial drive.

Responsibilities

• Take ownership of Off-Trade growth across Grocery, Convenience, Wholesale, Impulse and Online.
• Build on an established pipeline of warm retailer conversations and potential grocery listings, converting opportunities into commercial success.
• Leverage your existing buyer relationships to unlock further distribution and new customer opportunities.
• Develop compelling commercial propositions, leading negotiations from initial pitch through to launch.
• Work closely with the leadership team to shape the wider Off-Trade strategy.
• Play a pivotal role in scaling the brand, with potential progression into a Head of Off-Trade position.

Skills

Drinks industry experience

Retail buyer relationships

New listings & distribution growth

Job description

Senior National Account Manager – Off-Trade

Greater London (Hybrid, 1 day min in office) | Up to £70,000 + Car Allowance + Bonus

Love winning new business, building retail relationships and taking exciting drinks brands to the next level?

We're partnering with an exciting, high-growth RTD drinks brand that's looking to appoint a Senior National Account Manager to spearhead its next phase of Off-Trade expansion.

Having established strong foundations across On-Trade and D2C, the business is now investing in its retail growth strategy, with significant momentum already building across UK Grocery.

With warm conversations progressing across several major grocery retailers and potential new listings already in the pipeline, this isn't a role where you'll be starting from scratch.

Instead, you'll have the opportunity to capitalise on existing relationships and commercial opportunities, convert promising discussions into listings and build on that momentum to establish a strong, sustainable retail presence.

The Role

• Take ownership of Off-Trade growth across Grocery, Convenience, Wholesale, Impulse and Online.
• Build on an established pipeline of warm retailer conversations and potential grocery listings, converting opportunities into commercial success.
• Leverage your existing buyer relationships to unlock further distribution and new customer opportunities.
• Develop compelling commercial propositions, leading negotiations from initial pitch through to launch.
• Work closely with the leadership team to shape the wider Off-Trade strategy.
• Play a pivotal role in scaling the brand, with potential progression into a Head of Off-Trade position.

About You

• Must have Drinks experience within UK Off-Trade, ideally across alcoholic drinks or RTD.
• Strong existing retail buyer relationships, particularly within Grocery.
• A track record of securing new listings, developing customer relationships and growing distribution.
• Commercially astute, confident negotiating and comfortable developing customer propositions.
• Entrepreneurial, ambitious and excited by the opportunity to build something within a growing challenger brand.

The Opportunity

You'll be joining an ambitious, entrepreneurial drinks business at a pivotal stage of its growth, with genuine autonomy to influence commercial strategy and establish its retail footprint.

Crucially, there's already a strong platform to build from, with promising grocery opportunities underway, an engaged leadership team and investment behind the next phase of growth.

It's an opportunity to combine the excitement of winning new business with the advantage of an existing pipeline, whilst positioning yourself for future commercial leadership.

Package & Location

• Up to £70,000 basic salary
• Progressive performance-related bonus
• Long-term incentive opportunity
• Greater London office, ideally 1–2 days per week