Head of Brand

Signature Career Management Ltd.; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Equity package

15% Bonus

25 days holiday + bank holidays, plus

5 additional January days

Flexible hours

Central London office

4 days per week in office

Long-term progression opportunities

Job summary

Signature Career Management Ltd. partners with a fast-growing UK drinks brand to recruit a Head of Brand in London. You will be the senior marketing leader, shaping strategy with the founders and board, directing brand plans across on-trade, retail, and e-commerce.

You will build scalable growth by defining brand pillars, leading a small team, owning P&L, and driving performance metrics to inform future plans. Deep FMCG on-trade experience is essential to scale this startup into a major player.

Qualifications

• Experience in FMCG with on-trade or similar channels.
• Proven ability to lead and develop a small marketing team.
• Strong commercial mindset with P&L ownership.
• Ability to shape long-term brand strategy and growth plans.

Responsibilities

• Define and own the brand strategy and plans.
• Mentor and manage a 2-person marketing team (Trade Marketing Manager & Marketing Executive).
• Oversee D2C activities in the short term and support e-commerce initiatives.
• Manage P&L and provide commercial oversight.
• Analyse performance metrics to drive future growth initiatives.

Skills

FMCG experience

On-trade experience

People leadership

Strategic thinking

P&L management

Job description

Ever wanted to join a drinks brand before it really takes off? Not just be part of the growth, but be the person driving it?

If you're someone who sees the bigger picture, loves building businesses and has the energy to turn ambitious ideas into reality, this could be worth a read!

We’ve partnered with one of the most exciting, rapidly growing drinks brand looking for a Head of Brand to build something the industry can't ignore!

In only a couple of years, they've built a seriously impressive business, gained strong traction across the UK On-Trade with national brewers and establishing full UK RTM. They can now deliver to every UK postcode! They have grown huge awareness and sales on the on trade across the UK in particular in Scotland, Anglia, and the South Coast. They have just gone live in a top 4 grocer as well but the success they have had started, and continues to be the on trade, with future growth in retail planned and e-commerce.

They've secured significant investment, have a product gaining real momentum and ambitious plans to become a major player in the UK drinks industry.

Groundworks done, now it's about scaling up!

You will be the most senior marketing person in the business, working directly with the founders and board, with genuine autonomy to shape the direction.

They need someone who can see the bigger picture, think beyond the next customer win and build a strategy that takes the business to another level.

The founders have built strong brand pillars and foundations, but with this being the first senior marketing hire, you will be tasked with setting strategy and direction, formulating brand plans, and executing them. You will 2 direct reports in a Trade Marketing Manager and a Marketing Executive. The main task is thinking how do we grow this amazing brand in and out of the on trade, whilst utilising a decent budget. Until now it has all been about listings and distribution – but what is going to take them to the next level now and in the long term?

Marketing!

What does the role involve?

• Shape and deliver the brand strategy alongside the brand plans.
• Support the Trade Marketing Manager on the Trade Marketing strategy.
• Managing a team of 2 and looking at other areas the team need to grow in order to aid growth.
• Deliver on all comms and manage the D2C side of the business in the short term (experience in hands on e-commerce not required).
• Manage the P&L and be commercially savvy.
• Whether you have already or not, you will need to understand the benefit in analysing performance metrics, and be able to say what something has delivered and how this can be used to formulate future plans for growth.

What are they looking for?

• FMCG experience in the on - trade or OOH.
• Retail experience beneficial but in the interim you need to be well versed across the on-trade.
• BWS experience preferred.
• You will have worked in either an SME and can evidence the growth you have contributed to, or a bigger business with strong on-trade experience and a passion for being part of something small that is going to scale fast.

Package and set-up

• Equity package.
• 15% Bonus
• 25 days holiday + bank holidays, plus 5 additional January days.
• Flexible hours and 10 days working from anywhere in January.
• Central London office, 4 days per week in office
• Genuine long-term progression opportunities.