Senior Off-Trade Growth Lead – RTD Drinks (Hybrid)

Advocate Group; Greater London; Hybrid; GBP 63,000 - 77,000; Full time

Benefits offered by this job

Car allowance

Bonus

Long-term incentive

Hybrid work arrangement

Job summary

Advocate Group in Greater London is seeking a Senior National Account Manager to drive Off-Trade growth for a high-growth RTD drinks brand. You will own Grocery, Convenience, Wholesale, Impulse and Online channels, building on warm retailer conversations and converting opportunities into listings.

You will leverage existing buyer relations to unlock distribution, develop compelling commercial propositions, and lead negotiations from pitch to launch.

Qualifications

• Experience in UK Off-Trade drinks is required.
• Strong existing relationships with retail buyers, especially in Grocery.
• Proven track record of securing new listings and growing distribution.
• Commercially astute negotiator with entrepreneurial drive.

Responsibilities

• Take ownership of Off-Trade growth across Grocery, Convenience, Wholesale, Impulse and Online.
• Build on an established pipeline of warm retailer conversations and potential grocery listings, converting opportunities into commercial success.
• Leverage your existing buyer relationships to unlock further distribution and new customer opportunities.
• Develop compelling commercial propositions, leading negotiations from initial pitch through to launch.
• Work closely with the leadership team to shape the wider Off-Trade strategy.
• Play a pivotal role in scaling the brand, with potential progression into a Head of Off-Trade position.

Skills

Drinks industry experience

Retail buyer relationships

New listings & distribution growth

Job description

Advocate Group in Greater London is seeking a Senior National Account Manager to drive Off-Trade growth for a high-growth RTD drinks brand. You will own Grocery, Convenience, Wholesale, Impulse and Online channels, building on warm retailer conversations and converting opportunities into listings.

You will leverage existing buyer relations to unlock distribution, develop compelling commercial propositions, and lead negotiations from pitch to launch.