National Account Manager

Advocate Group; Greater London; Hybrid; GBP 55,000 - 65,000; Full time

Benefits offered by this job

Car allowance

Bonus and benefits

Job summary

A leading premium drinks brand is seeking a National Account Manager to drive new business and manage key relationships in the UK wholesale and foodservice landscape. This role requires proven sales experience in FMCG or drinks, with a strong focus on negotiation and relationship building. The ideal candidate will help secure significant customers while driving distribution growth. The position offers a competitive salary of £55,000-£65,000, with additional benefits and a hybrid work model based in London.

Qualifications

• Proven experience in FMCG or drinks sales, especially in soft drinks or branded food.
• Success in managing wholesale, Convenience, Foodservice, or RTM channels.
• Strong negotiation and relationship management abilities.

Responsibilities

• Drive new business wins across RTM partners and foodservice operators.
• Manage strategic relationships with national distributors and buying groups.
• Develop and execute customer account plans and commercial strategies.

Skills

FMCG or drinks sales experience

Negotiation skills

Relationship-building skills

Ability to win new business

Commercial acumen

Job description

National Account Manager – RTM & Foodservice | Premium Drinks Brand

£55,000-£65,000 plus car allowance, bonus and benefits

London based twice a week.

This is an opportunity to join a premium British soft drinks brand that has built a strong reputation for quality, heritage and craft. With growing demand across wholesale and foodservice, the business is investing in its commercial team to accelerate distribution and become a standout premium choice within the Out-of-Home channel.

This is a high-impact role focused on unlocking distribution, building strategic partnerships, and positioning the brand as a go-to premium choice within the UK wholesale and foodservice landscape.

The Role

• Drive new business wins across RTM partners and major foodservice operators.
• Manage and grow strategic wholesale and route-to-market relationships including national distributors and buying groups.
• Build strong commercial partnerships with buyers and stakeholders at all levels.
• Deliver against volume, revenue and distribution targets while managing investment effectively.
• Develop and execute customer account plans and commercial strategies to unlock incremental growth.
• Represent the brand within the industry, identifying market trends, competitor activity and new commercial opportunities.

About You

• Proven FMCG or drinks sales experience, ideally within soft drinks or branded food.
• Strong track record working across Wholesale, Convenience, Foodservice or RTM channels.
• Comfortable winning new business and leveraging an existing network of industry contacts.
• Commercially astute with strong negotiation and relationship-building skills.
• Entrepreneurial mindset with the confidence to operate in a fast-growing, ambitious business.

Interested?

If you're a commercially minded drinks professional with strong RTM or foodservice experience, this is a brilliant opportunity to step into a role where you can win big customers and directly impact the growth of a premium brand.

Drop me a message or apply directly to find out more. 🍹