ASO Specialist

Betway Global; Greater London; On-site; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Learning & development

Employee Assistance Programme

Vitality Health Care

Life Assurance & Income Protection

Cycle to Work

Job summary

Super Group is seeking an ASO Specialist to drive mobile marketing across 15+ brands, promoting iOS and Android apps with a global presence.

You will own app store metadata, run A/B tests, run experiments, analyze results with ASO tools, and collaborate with product, marketing and analytics teams to support app releases and updates.

Qualifications

• Minimum 1 year experience managing ASO on the App Store and Google Play.
• Experience managing apps on the App Store and Play Store.
• Experience developing and executing successful ASO strategies that drive measurable results.
• Excellent communication skills, with the ability to translate complex ASO results into clear, actionable insights.
• Highly analytical with experience using ASO and app performance tools such as AppTweak, SensorTower, App Store Connect, and Google Play Console.
• Proficient in reporting and data visualization using tools like Power BI, Tableau, or Excel.
• Effective cross-functional collaborator, able to work seamlessly with performance marketing, creative, product, and analytics teams.
• Exceptional attention to detail, with strong organizational and prioritization skills

Responsibilities

• Own and optimize apps across all markets, primarily on the App Store and Play Store.
• Develop and execute ASO strategies to enhance app visibility, increase downloads, and improve conversion rates.
• Optimize metadata including titles, descriptions, keywords, and visual assets, to boost visibility, rankings, and user acquisition.
• Run A/B tests on store assets and analyze results to inform ongoing optimization.
• Drive mobile innovation by staying up to date with the latest ASO trends, platform updates, and industry best practices.
• Conduct in-depth competitor analysis to uncover trends and growth opportunities.
• Collaborate with cross-functional teams to align ASO efforts with regular app release cycles and ensure readiness.
• Support the launch of new apps, features, and updates with tailored ASO strategies.
• Partner with product and marketing teams to drive promotions, including In-App Events.
• Manage multiple projects and timelines while coordinating with relevant stakeholders.
• Maintain strong and effective cross-team collaborations and relationships.
• Briefing, management, and research of projects in relevant systems.
• Maintain app store accounts and manage user access across all platforms.
• The conceptualization and implementation of ideas throughout the business.
• Ensure internal documentation and knowledge bases are regularly updated with new and existing processes.
• Manage communications with suppliers, agencies, and strategic partners.

Skills

ASO management

App Store optimization

Android & iOS stores

A/B testing

Data analysis

Cross-functional collaboration

Metadata optimization

Competitive analysis

Tools

AppTweak

SensorTower

App Store Connect

Google Play Console

Power BI

Tableau

Excel

Job description

We're Super Group, the NYSE-listed digital gaming company behind some of the world's leading Sports and iGaming brands, including Betway and Jackpot City. We're a powerhouse built on decades of expertise and we're changing the game for good. Our mission is to give our customers a superclass entertainment experience.

Who we're looking for

We're on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Super Group International, every day is action-packed, and we expect you to bring your A-game. In return, you'll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We're building experiences that wow our customers - and that starts with bold, curious people who want to do work that matters. If you're hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment. The ASO Specialist will drive mobile marketing efforts across 15+ brands, promoting iOS and Android apps with a global presence. Working alongside another ASO team member, this role is responsible for delivering impactful results through user acquisition strategies, conversion rate optimizations, and continuous support for app release and updates.

What you'll do

You'll take ownership of work that gives us our competitive edge, including:

• Own and optimize our apps across all markets, primarily on the App Store and Play Store.
• Develop and execute ASO strategies to enhance app visibility, increase downloads, and improve conversion rates.
• Optimize metadata including titles, descriptions, keywords, and visual assets, to boost visibility, rankings, and user acquisition.
• Run A/B tests on store assets and analyze results to inform ongoing optimization.
• Drive mobile innovation by staying up to date with the latest ASO trends, platform updates, and industry best practices.
• Conduct in-depth competitor analysis to uncover trends and growth opportunities.
• Collaborate with cross-functional teams to align ASO efforts with regular app release cycles and ensure readiness.
• Support the launch of new apps, features, and updates with tailored ASO strategies.
• Partner with product and marketing teams to drive promotions, including In-App Events.
• Manage multiple projects and timelines while coordinating with relevant stakeholders.
• Maintain strong and effective cross-team collaborations and relationships.
• Briefing, management, and research of projects in relevant systems.
• Maintain app store accounts and manage user access across all platforms.
• The conceptualization and implementation of ideas throughout the business.
• Ensure internal documentation and knowledge bases are regularly updated with new and existing processes.
• Manage communications with suppliers, agencies, and strategic partners.

This list covers your core responsibilities - with plenty of room to stretch, explore and take on new challenges as we grow.

What you'll bring

You're someone who brings:

• Minimum 1 years' working experience managing ASO on the App Store and Google Play, or relevant marketing experience.
• Experience managing apps on the App Store and Play Store
• Experience developing and executing successful ASO strategies that drive measurable results.
• Excellent communication skills, with the ability to translate complex ASO results into clear, actionable insights.
• Highly analytical with experience using ASO and app performance tools such as AppTweak, SensorTower, App Store Connect, and Google Play Console.
• Proficient in reporting and data visualization using tools like Power BI, Tableau, or Excel.
• Effective cross-functional collaborator, able to work seamlessly with performance marketing, creative, product, and analytics teams.
• Exceptional attention to detail, with strong organizational and prioritization skills

Desirable skills you've got up your sleeve

It would be great if you also have some the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• A passion for and knowledge of casino games.
• Experience in iGaming, regulated industries, or working with fast-paced digital products.

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity

What you'll get back

We invest in your growth and wellbeing, so you can bring your best:

• Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
• Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
• Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
• Vitality Health Care
• Life Assurance & Income Protection
• Cycle to Work

Ready to feel superclass?

At Super Group, your experience matters. We're honest, fair, and focused on helping you succeed - and your work will have real impact from day one.