Senior Media Planner

Advocate Group; Slough; On-site; GBP 70,000 - 110,000; Full time

Job summary

Advocate Group is seeking a senior media strategist to own and evolve the annual, cross-brand media plan in the UK. You will lead end-to-end planning, investment, and governance while partnering with a leading agency to drive best-in-class activation and optimisation.

You will apply data-led insights to optimise performance across the full funnel, build audience strategies, and influence senior stakeholders including Marketing Directors and the GM.

Qualifications

• Proven experience developing cross-channel full-funnel media strategies.
• Strong understanding of brand-building and performance marketing across the full funnel.
• Experience within FMCG, retail or luxury consumer brands.
• Background gained either agency-side (ideally within a large network agency) or client-side.
• Strong understanding of the UK media landscape.
• Excellent stakeholder management skills with the ability to influence senior leaders.
• Commercially minded with experience managing significant media budgets.
• Passionate about using data and insights to optimise media performance.

Responsibilities

• Own and develop the annual media strategy across multiple brands.
• Lead end-to-end media planning, investment and budget management.
• Partner with a leading media agency to deliver best‑in‑class planning, activation and optimisation.
• Act as the internal media expert, educating and influencing marketing teams on media strategy and effectiveness.
• Develop audience strategies and drive data‑led decision‑making through marketing mix modelling and performance insights.
• Build strong relationships with key media partners, including Meta and Google.
• Oversee campaign governance, media processes and asset management.
• Deliver integrated full‑funnel media campaigns across brand and performance channels.
• Partner with senior stakeholders including Marketing Directors, the General Manager and cross‑functional teams.
• Identify new opportunities to improve media effectiveness and continuously evolve ways of working.

Skills

Full-funnel strategy

Budget management

Stakeholder management

Data-driven insights

UK media landscape

Job description

Would you like to shape the media strategy for one of the world’s most prestigious beauty companies, home to a portfolio of iconic luxury brands with a global presence?

This is an exciting opportunity to join a business at the forefront of beauty, creativity and innovation, where you’ll lead media governance, optimise performance across the full marketing funnel, and build impactful partnerships with internal teams, agency partners and major media platforms.

The Role.

• Own and develop the annual media strategy across multiple brands.
• Lead end-to-end media planning, investment and budget management.
• Partner with a leading media agency to deliver best‑in‑class planning, activation and optimisation.
• Act as the internal media expert, educating and influencing marketing teams on media strategy and effectiveness.
• Develop audience strategies and drive data‑led decision‑making through marketing mix modelling and performance insights.
• Build strong relationships with key media partners, including Meta and Google.
• Oversee campaign governance, media processes and asset management.
• Deliver integrated full‑funnel media campaigns across brand and performance channels.
• Partner with senior stakeholders including Marketing Directors, the General Manager and cross‑functional teams.
• Identify new opportunities to improve media effectiveness and continuously evolve ways of working.

About You.

• Proven experience developing cross‑channel full‑funnel media strategies.
• Strong understanding of both brand‑building and performance marketing across the full funnel.
• Experience within FMCG, retail or luxury consumer brands.
• Background gained either agency‑side (ideally within a large network agency) or client‑side.
• Strong understanding of the UK media landscape.
• Excellent stakeholder management skills with the ability to influence senior leaders.
• Commercially minded with experience managing significant media budgets.
• Confident balancing strategic thinking with hands‑on delivery.
• Passionate about using data and insights to optimise media performance.
• Comfortable challenging the status quo and bringing fresh ideas to the business.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.