Brand Manager

Advocate Group; Greater London; On-site; GBP 50,000 - 80,000; Full time

Job summary

Advocate Group, a leading luxury beauty brand, is seeking a Brand Manager to shape brand strategy and consumer presence with a global reach and local market relevance.

You will drive PR, influencer partnerships and social activity, elevating desirability and consumer engagement while collaborating with Creative, Digital, Trade Marketing, CRM and Commercial teams to ensure connected brand experiences.

Qualifications

• Experience in brand marketing and consumer engagement.
• Strong understanding of PR, influencer and social media.
• Ability to translate trends into brand opportunities.

Responsibilities

• Lead development and execution of brand plans across PR, influencer marketing, social and consumer engagement.
• Shape locally relevant brand strategies for market relevance.
• Lead influencer partnerships, gifting and content collaborations.
• Work with agencies to develop impactful campaigns and ensure execution.
• Drive social-first storytelling with cross-functional teams.
• Use insights and campaign performance to inform strategy.

Skills

Brand marketing

PR & influencer marketing

Social media strategy

Job description

Would you like to shape the brand strategy and consumer presence of one of the world’s most prestigious beauty companies, home to a portfolio of iconic luxury brands with a global presence?

This is an exciting opportunity for a Brand Manager to join a high-profile, culturally influential business and play a key role in elevating brand desirability, strengthening consumer connections and driving growth through impactful PR, influencer and social activity.

The Role:

• Lead the development and execution of brand plans across PR, influencer marketing, social and consumer engagement.
• Shape locally relevant brand strategies that bring global campaigns and brand priorities to life in the market.
• Develop culturally relevant PR and influencer strategies that build brand awareness, desirability and advocacy.
• Lead influencer partnerships, talent relationships, gifting, seeding and content collaborations.
• Work closely with PR and influencer agencies to develop impactful campaigns and ensure excellent execution.
• Drive social-first brand storytelling, working with social and content teams to create engaging and culturally relevant content.
• Identify emerging social, cultural and consumer trends and translate these into opportunities for the brand.
• Support major product launches, campaigns, events and brand moments, ensuring strong amplification across PR, influencer and social channels.
• Work cross-functionally with Creative, Digital, Media, Trade Marketing, CRM and Commercial teams to deliver connected brand experiences.
• Use consumer insights, social listening and campaign performance to inform brand strategy and optimise activity.
• Manage agency relationships, campaign timelines and budgets to ensure activity is delivered to a high standard.
• Ensure all consumer-facing activity remains consistent with the brand’s positioning, identity and global guidelines.
• Act as a strong brand advocate, ensuring the brand remains culturally relevant, distinctive and competitive within the luxury beauty landscape.

About You:

• Experience in brand marketing, consumer engagement, PR, influencer marketing or integrated communications.
• Strong understanding of PR, influencer and social media, with a genuine passion for culture and consumer trends.
• Experience developing and executing brand campaigns across multiple consumer touchpoints.
• Strong understanding of how PR, influencers and social can work together to build brand equity and consumer engagement.
• Creative and culturally curious, with the ability to identify trends and translate them into meaningful opportunities for a brand.
• Strong stakeholder management skills, with confidence working across senior internal teams and external agencies.
• Excellent project management skills, with the ability to manage multiple campaigns, priorities and deadlines.
• Commercially minded, with an understanding of how brand-building activity can support consumer engagement and growth.
• Confident working with global brand teams and adapting global strategies for local market relevance.
• Strong communication and presentation skills.
• Experience within luxury, beauty, fashion or premium consumer brands is highly desirable.

We are an equal opportunities employer and welcome applications from all suitably qualified individuals regardless of race, sex, disability, religion or belief, sexual orientation, or age.