Senior Media Planning Consultant

Responsible Marketing Advisory; Greater London; On-site; GBP 83,025 - 110,700; Part time

Job summary

A leading marketing consultancy in London is seeking a Senior Media Planning Consultant for a 9-month project starting October 1, 2025. The role involves leading the implementation of a new global media planning tool across markets, ensuring adoption among local teams and stakeholders. Candidates should have a strong background in media measurement, change management, and proven experience in delivering large-scale transformations. This role emphasizes strategic thinking and collaboration.

Qualifications

• Proven experience in media transformation in multinational environments.
• Ability to lead large-scale changes and influence stakeholder support.
• Comfortable balancing vision with details during project execution.

Responsibilities

• Lead rollout of new global media planning and attribution tool.
• Develop actionable strategies from media measurement frameworks.
• Train teams and ensure adoption of new processes across markets.

Skills

Media measurement expertise

Change management

Stakeholder management

Strategic thinking

Training and coaching

Job description

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Responsible Marketing Advisory is a specialist consultancy helping brands transform marketing with integrity. We partner with leading organisations, including Diageo, Meta, Puig, NBCU, and ISBA—to deliver strategies that balance positive social impact with commercial performance. Our work spans media transformation, sustainability, DEI, and capability building, enabling clients to unlock competitive advantage and strengthen reputation.

About the Role

We’re seeking a Senior Media Planning Consultant to lead the rollout of a global planning tool that integrates media and sales data for markets outside the US. This senior role requires expertise in media measurement and proven experience delivering large-scale transformation in complex, multinational environments.

You’ll drive implementation and change management, embedding the tool into local planning processes and ensuring adoption across Brand and Media teams, agencies, and senior stakeholders.

This is a 9-month project role starting 1st October 2025, based on-site with the client and reporting into our Chief Strategy Officer.

Key Responsibilities

• Lead the rollout of a new global media planning, activation, and attribution tool, embedding new processes and behaviours across markets.
• Translate media measurement frameworks (MMM, MTA) into actionable strategies that improve planning, performance, and investment decisions.
• Build capabilities and drive adoption through training, playbooks, and workshops tailored to varying market maturity.
• Partner with senior stakeholders, agencies, and local teams to secure buy-in and ensure successful integration.
• Establish KPIs and governance frameworks to track adoption and optimise implementation.
• Proven ability to lead large-scale transformation, influence senior stakeholders, and deliver measurable business impact.
• Strategic thinker and change agent, comfortable balancing vision with detail and challenging the status quo.
• Collaborative, client-focused leader with strong communication skills and a track record of building trusted partnerships.

We’re committed to diversity, inclusion, equity, and belonging. We welcome applicants from all backgrounds and perspectives.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Marketing, Advertising, and Consulting

Industries

• Technology, Information and Media and Advertising Services

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