Luxury Brand Media Strategy Lead

Advocate Group; England; On-site; GBP 90,000 - 140,000; Full time

Job summary

Advocate Group recruits a senior media strategist to shape the media approach for a world-leading beauty brand with a global presence. You will lead governance, optimise performance across the full marketing funnel and foster partnerships with internal teams, agencies and major platforms.

The role requires steering audience strategies, leveraging data to drive decisions, and nurturing relationships with Meta and Google to maximise impact.

Qualifications

• Strong understanding of both brand-building and performance marketing across the full funnel.
• Experience within FMCG, retail or luxury consumer brands.
• Background gained either agency-side (ideally within a large network agency) or client-side.
• Strong understanding of the UK media landscape.

Responsibilities

• Own and develop the annual media strategy across multiple brands.
• Lead end-to-end media planning, investment and budget management.
• Partner with a leading media agency to deliver best-in-class planning, activation and optimisation.
• Act as the internal media expert, educating and influencing marketing teams on media strategy and effectiveness.
• Develop audience strategies and drive data-led decision-making through marketing mix modelling and performance insights.
• Build strong relationships with key media partners, including Meta and Google.
• Oversee campaign governance, media processes and asset management.
• Deliver integrated full-funnel media campaigns across brand and performance channels.
• Partner with senior stakeholders including Marketing Directors, the General Manager and cross-functional teams.
• Identify new opportunities to improve media effectiveness and continuously evolve ways of working.

Skills

Media strategy

Budget management

Stakeholder management

Data analytics

FMCG experience

Agency experience

Tools

Google Ads

Meta Ads

Job description

Advocate Group recruits a senior media strategist to shape the media approach for a world-leading beauty brand with a global presence. You will lead governance, optimise performance across the full marketing funnel and foster partnerships with internal teams, agencies and major platforms.

The role requires steering audience strategies, leveraging data to drive decisions, and nurturing relationships with Meta and Google to maximise impact.