Senior Media Planner

Advocate Group; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Advocate Group seeks a senior media strategist to shape the national beauty brands’ media approach from London. You will own the annual strategy across multiple brands, lead planning, investment and budgeting, and collaborate with a top media agency to drive optimization.

You’ll act as the internal media expert, develop data-driven audience strategies and build strong relationships with Meta, Google and other partners. FMCG/luxury brand experience and senior stakeholder influence are required.

Qualifications

• Proven cross-channel full-funnel media strategy experience.
• Strong brand-building and performance marketing knowledge.
• Experience in FMCG, retail or luxury brands.
• Agency-side (large network) or client-side background.
• Excellent stakeholder management and the ability to influence senior leaders.
• Strong understanding of the UK media landscape.
• Commercially minded with managing significant media budgets.

Responsibilities

• Own and develop the annual media strategy across multiple brands.
• Lead end-to-end media planning, investment and budget management.
• Partner with a leading media agency to deliver planning and optimisation.
• Act as the internal media expert educating marketing teams on strategy and effectiveness.
• Develop audience strategies and drive data-led decision-making via insights.
• Build relationships with media partners including Meta and Google.
• Oversee campaign governance, processes and asset management.
• Deliver integrated full-funnel campaigns across brand and performance channels.
• Partner with senior stakeholders including Marketing Directors and cross-functional teams.
• Identify opportunities to improve media effectiveness and evolve ways of working.

Skills

Cross-channel strategy

Brand-building

Performance marketing

Agency or client-side

UK media landscape

Stakeholder management

Budget management

Strategic thinking

Data-driven

Innovative mindset

Job description

Would you like to shape the media strategy for one of the world’s most prestigious beauty companies, home to a portfolio of iconic luxury brands with a global presence?

This is an exciting opportunity to join a business at the forefront of beauty, creativity and innovation, where you’ll lead media governance, optimise performance across the full marketing funnel, and build impactful partnerships with internal teams, agency partners and major media platforms.

The Role.

• Own and develop the annual media strategy across multiple brands.
• Lead end-to-end media planning, investment and budget management.
• Partner with a leading media agency to deliver best‑in‑class planning, activation and optimisation.
• Act as the internal media expert, educating and influencing marketing teams on media strategy and effectiveness.
• Develop audience strategies and drive data‑led decision‑making through marketing mix modelling and performance insights.
• Build strong relationships with key media partners, including Meta and Google.
• Oversee campaign governance, media processes and asset management.
• Deliver integrated full‑funnel media campaigns across brand and performance channels.
• Partner with senior stakeholders including Marketing Directors, the General Manager and cross‑functional teams.
• Identify new opportunities to improve media effectiveness and continuously evolve ways of working.

About You.

• Proven experience developing cross‑channel full‑funnel media strategies.
• Strong understanding of both brand‑building and performance marketing across the full funnel.
• Experience within FMCG, retail or luxury consumer brands.
• Background gained either agency‑side (ideally within a large network agency) or client‑side.
• Strong understanding of the UK media landscape.
• Excellent stakeholder management skills with the ability to influence senior leaders.
• Commercially minded with experience managing significant media budgets.
• Confident balancing strategic thinking with hands‑on delivery.
• Passionate about using data and insights to optimise media performance.
• Comfortable challenging the status quo and bringing fresh ideas to the business.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.