Senior Campaign Operations Lead, CRM & Promotions

Fanaticsfbg; Leeds; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Fanatics Betting and Gaming is seeking a Senior Campaign Operations Manager to lead CRM, promotions and front-end content delivery with a focus on operational excellence. You will troubleshoot live platforms, coach the team and drive standards across campaigns, ensuring risk is managed and delivery is reliable.

Role sits at the intersection of CRM, Operations and Product, partnering with Commercial, Legal, Compliance and Engineering to maintain audit trails and on-time execution across owned

Qualifications

• Essential: 6+ years in CRM, campaign or promotional operations with team leadership.
• Operational delivery across multiple channels in a complex digital business.
• Hands-on troubleshooting with CRM or bonusing platforms and incident response.
• Proven experience designing operational processes, controls and reporting.
• Excellent 360° stakeholder management and people leadership.

Responsibilities

• Hold end-to-end accountability for campaign, promotion and front-end content delivery.
• Own on-call coverage and incident response for live campaigns and content.
• Set standards for campaign setup, audience selection, testing and monitoring.
• Lead, coach and develop the team, driving capability and ownership.
• Partner with cross-functional teams and represent delivery risk in planning.

Skills

CRM delivery

Campaign operations

Incident response

Operational governance

Stakeholder management

Team leadership

Tools

Airtable

Jira

SQL

BI tools

Job description

Fanatics Betting and Gaming is seeking a Senior Campaign Operations Manager to lead CRM, promotions and front-end content delivery with a focus on operational excellence. You will troubleshoot live platforms, coach the team and drive standards across campaigns, ensuring risk is managed and delivery is reliable.

Role sits at the intersection of CRM, Operations and Product, partnering with Commercial, Legal, Compliance and Engineering to maintain audit trails and on-time execution across owned