Senior Marketing Officer

Royal Shakespeare Company; Stratford-upon-Avon; On-site; GBP 42,000 - 54,000; Full time

Job summary

The Royal Shakespeare Company is seeking a Senior Marketing Officer to join our Brand and Audiences team in Stratford-upon-Avon. You will help plan and deliver integrated campaigns that engage audiences and drive revenue, using insight and data to shape campaigns across digital, print, web, email and social channels.

Reporting to the Senior Marketing Manager, you will work with Campaigns, Content and Insight colleagues, manage multiple projects, and contribute to evaluating campaign

Qualifications

• Delivering successful marketing campaigns that achieve audience engagement and commercial objectives.
• Using audience insight, market intelligence and performance data to test and sharpen ideas, and to improve outcomes while a campaign is live.
• Bringing creative and curious thinking to campaign challenges and to new ways of connecting with audiences, particularly through content.
• Taking initiative – spotting opportunities and problems early, and moving things forward.
• Working collaboratively with agencies, suppliers, creative partners and colleagues to achieve shared objectives.
• Communicating effectively with a wide range of audiences, and building strong stakeholder relationships.
• Managing multiple projects, priorities and deadlines within a fast-paced environment.

Responsibilities

• Developing and delivering integrated marketing campaigns that support audience, revenue and organisational objectives.
• Using audience insight, market intelligence and campaign data to inform planning, decision-making and campaign optimisation.
• Creating engaging content across a range of channels, including digital, print, web, email and social media.
• Monitoring sales and campaign performance, evaluating effectiveness and using learning to drive continuous improvement.
• Collaborating with colleagues, agencies, venue partners and other stakeholders to deliver successful campaigns and build effective working relationships.

Skills

Campaign management

Audience insight analysis

Content creation

Stakeholder management

Project coordination

Collaboration

Job description

Are you experienced in creating and delivering impactful marketing campaigns that engages audiences and delivers results? Do you thrive on combining insight, creativity and data to shape effective marketing? Would you like to play a key role in growing and diversifying engagement with the RSC?

We are looking for aSenior Marketing Officerto join our Brand and Audiences team. This is an exciting time to join the Brand and Audiences department as we continue to embed a refreshed audience strategy, develop innovative approaches to campaign delivery and place audience insight at the heart of our decision-making.

Working closely with colleagues across Campaigns, Content, Communications, Sales and Insight, you’ll deliver integrated marketing campaigns that help bring our productions, programmes and experiences to life through audience-focused marketing activity. From campaign planning and content creation, to analysis and evaluation, you’ll be involved throughout the customer journey, helping us reach new audiences while deepening engagement with existing ones.

Reporting to theSenior Marketing Manager, key responsibilities include (please see the full role profile for the comprehensive list):

• Developing and delivering integrated marketing campaigns that support audience, revenue and organisational objectives.
• Using audience insight, market intelligence and campaign data to inform planning, decision-making and campaign optimisation.
• Creating engaging content across a range of channels, including digital, print, web, email and social media.
• Monitoring sales and campaign performance, evaluating effectiveness and using learning to drive continuous improvement.
• Collaborating with colleagues, agencies, venue partners and other stakeholders to deliver successful campaigns and build effective working relationships.

To be successful in thisrole, you’ll bring experience in:

• Delivering successful marketing campaigns that achieve audience engagement and commercial objectives.
• Using audience insight, market intelligence and performance data to test and sharpen your ideas, and to improve outcomes while a campaign is live.
• Bringing creative and curious thinking to campaign challenges and to new ways of connecting with audiences, particularly through content.
• Taking initiative - spotting opportunities and problems early, and moving things forward.
• Working collaboratively with agencies, suppliers, creative partners and colleagues to achieve shared objectives.
• Communicating effectively with a wide range of audiences, and building strong stakeholder relationships.
• Managing multiple projects, priorities and deadlines within a fast-paced environment.

This is a permanent, full-timerole based in Stratford-upon-Avon. The role is Monday to Friday, working 35 hours per week although some flexibility may be required to support business needs.

Therole will close at midnight on Sunday 22 November.

Interviews are likely to be a two-stage process,with the first round expected to take place online, week commencing 30 November.

About theRSC

The RSC strives for excellence, and values creativity, inclusivity, sustainability, collaboration, and accountability.

• We can offer great benefits and aim to create a welcoming, supportive environment which is happy, healthy and safe.
• We place great importance upon developing a diverse, highly motivated and energised workforce to help achieve our priorities.
• We put our values at the heart of everything we do.

We arecommitted to building a diverse workforce and welcome applications from all individuals.

We believethat safeguarding children and adults is everyone's responsibility, and everybody working at the RSC has a duty to place safeguarding at the heart of their work.

The Royal Shakespeare Company (no. 212481) is a registered charity.