Senior Marketing Manager - Public Sector

JR United Kingdom; Slough; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading global tech company is seeking a Senior Marketing Manager for the public sector in Slough. This role involves creating and executing marketing strategies aimed at government agencies, leading projects, and optimizing marketing effectiveness across various channels. The ideal candidate will have extensive experience in B2B marketing, particularly in the public sector, along with strong project management skills.

Qualifications

• Proven Senior B2B Marketing experience ideally within the public sector.
• Proven success in Project Management including budget management.
• Strong problem-solving, strategic thinking, and analytical abilities.

Responsibilities

• Lead marketing strategies for government agencies.
• Conduct user research and market analysis.
• Generate demand for products through integrated campaigns.

Skills

Project Management

Stakeholder Relationship Management

Analytical Abilities

Strategic Thinking

Problem-Solving

Marketing Strategy Development

Data-Driven Optimization

Job description

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Senior Marketing Manager - Public Sector, slough

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Client:

Location:

slough, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

31.05.2025

Expiry Date:

15.07.2025

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Job Description:

Head of Public Sector Marketing - Global Tech Brand

Location: UK, London - Hybrid

Length: Start Date: Asap – End Date: 10th October 2025

Hours: 40 hours per week

My client is one of the top 5 global tech brands, they are looking for a Head of Public Sector Marketing who will be responsible for creating and leading marketing strategies aimed at government agencies and public organisations.

Key Responsibilities

• Lead Marketing Projects: Take initiative to drive marketing outcomes for products/projects by managing tasks and guiding workstreams.
• Conduct Research & Analysis: Lead user research, and market analysis, and gather insights to provide recommendations to the team about products and features.
• Develop User Journeys: Work with different teams to create user journeys and lifecycle strategies for current and future consumers.
• Identify Growth Opportunities: Find ways to grow user numbers, increase engagement with new features, and boost adoption of existing features.
• Create Marketing Strategies: Collaborate with sales and marketing teams to develop and execute marketing strategies and plans.
• Project Management: Help define project scopes, manage priorities, and allocate resources effectively.
• Set & Measure Goals: Set ambitious but achievable goals, then track and measure success.
• Lead Projects: Plan and manage projects, ensuring everything stays on track and is completed on time.
• Manage Stakeholder Interests: Balance competing priorities from different teams and keep everyone updated on project progress.
• Proactively Find Opportunities: Look for new ways to improve processes and drive business growth.
• Solve Problems: Use different approaches to solve problems and find the best solutions.
• Build New Processes: Create new processes, methods, and features to address future challenges.
• Make Smart Business Decisions: Prioritize the most impactful ideas that will drive growth and make decisions confidently.

Main focus areas

• Drive mind-share and demand-generation activities such as events, social, and advocacy programs
• Track and analyse the effectiveness of our marketing activities to monitor ROI and progress against key business objectives
• Generate demand for my clients products by landing integrated campaigns and marketing activities in the UK Public Sector
• Create and execute UK Public Sector marketing activities, working with multiple, matrixed stakeholders to craft messaging, content, and channel strategy

To be considered you must have

• Proven Senior B2B Marketing experience ideally within the public sector or government along with Tech Marketing experience
• Proven success in Project Management including budget management, agency coordination
• Complex stakeholder relationship management
• Strong problem-solving, strategic thinking, and analytical abilities, with a focus on data-driven optimisation
• In-depth knowledge of a broad range of cloud, advertising, and productivity tools