Senior Marketing Manager – Public Sector

Chesamel; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A renowned company is seeking a Marketing Lead to drive the development and execution of a go-to-market strategy focusing on government programmes. This role emphasizes event marketing and requires a deep understanding of both B2B and B2C marketing, especially in the public sector. Candidates should have 8-9 years of relevant experience and must be based in London for event management purposes.

Qualifications

• 8-9 years of experience in Marketing with a strong focus on Event Marketing and Social Media.
• Proven ability to execute marketing campaigns effectively with a strategic mindset.
• Background in both B2B and B2C marketing, desirable experience with government clients.

Responsibilities

• Create, develop, and execute Brand and GTM marketing strategy.
• Build relationships with Sales and Policy teams to develop marketing programs.
• Partner with product teams to define messaging across various sectors.

Skills

Event Marketing

Social Media

CRM Marketing

Strategic Marketing

Relationship Building

Job description

You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.

The Role:

You will be embedded in a team working with our client to create, develop and deliver a GTM marketing strategy for government programmes, partnerships and events.

The job requires an entrepreneurial approach, with strong resilience, tenacity and determination to succeed, navigating the internal complexities of the Cloud business to be able to operate effectively.

Responsibilities:

• Create, develop and execute Brand and GTM marketing strategy, including managing a budget and specific measures of success for Public Sector UK. This includes leading events, comms, partnerships, and narrative messaging.
• Build strong relationships and work closely with our client’s Sales and Policy teams, to build out marketing programmes for priority accounts in Defence and Intelligence in line with revenue/pipeline goals. This will include CRM marketing, utilising effective channels.
• Partner with our client’s product teams, to help define messaging and value propositions across sovereignty, security and AI.
• Act as voice of the customer from a marketing user POV, both sourcing internal as well as external best practices sourced from the most advanced tech marketing teams.

Minimum experience and qualifications.

• 8-9 years of experience in Marketing, with a strong focus on Event Marketing and Social Media
• Proven ability to execute marketing campaigns effectively, with a strategic mindset as neede
• Background in both B2B and B2C marketing.
• Experience working with government clients/projects is highly desirable.
• Must be based in London, as most events will take place in the city.