Senior Product Marketing Manager

JR United Kingdom; Crawley; Remote; GBP 60,000 - 90,000; Full time

Job summary

A leading company in innovative enterprise IT solutions is seeking a Senior Product Marketing Manager to drive product messaging and sales enablement. This role requires extensive B2B SaaS experience and the ability to connect technical innovations with business value. Candidates will collaborate with cross-functional teams to create impactful marketing content and support sales initiatives.

Qualifications

• 7+ years in B2B SaaS product marketing focused on technical audiences.
• Experience marketing solutions to developers.
• Confident creating sales enablement content from scratch.

Responsibilities

• Develop product messaging that resonates with a technical audience.
• Own competitive positioning and technical proof point frameworks.
• Create various technical content such as battlecards and customer win stories.

Skills

B2B SaaS product marketing

Copywriting

Storytelling

Sales enablement

Technical content creation

Job description

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Senior Product Marketing Manager, Crawley, West Sussex

Client: Market Recruitment

Location: Crawley, West Sussex, United Kingdom

Job Category: Other

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EU work permit required: Yes

Job Views: 2

Posted: 26.06.2025

Expiry Date: 10.08.2025

Job Description:

Location: Remote with travel once per month for one day

Why this role?

• Join an exciting AI scaleup
• Own the product marketing function and drive real business impact
• Work closely with cross-functional teams including Product, Sales, and Solutions Engineering
• Develop messaging that connects technical innovation with clear business value

About the Company

The software company is well-funded and specialises in creating innovative tools for enterprise IT teams. Operating at the intersection of AI and engineering, the company supports complex digital transformation initiatives across a range of global organisations. The environment is fast-paced, collaborative, and focused on solving high-impact technical problems.

Role Overview

This is a high-impact individual contributor role focused on product positioning, sales enablement, and content creation. You’ll lead on translating technical product value into business outcomes that resonate with a technical audience.

What you’ll be doing

• Develop product messaging that speaks to a technical audience
• Own competitive positioning and technical proof point frameworks
• Create a range of mid- to bottom-funnel content: battlecards, objection-handling docs, technical solution briefs and PoV success templates, customer win stories, and webinar assets
• Support Sales and Pre-Sales teams with tools and collateral to drive technical wins
• Collaborate with Demand Generation on acquisition-focused content

Required Skills and Experience

• 7+ years in B2B SaaS product marketing (they're not looking to hire marketers in broad roles)
• Experience of marketing solutions to developers
• Strong copywriting and storytelling skills, especially for technical buyers
• Experience partnering with sales and solutions teams on complex proof-of-value cycles
• Confident creating sales enablement and technical content from scratch