Senior Marketing Manager - Public Sector

JR United Kingdom; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading consultancy in London is seeking a Senior Marketing Manager for the Public Sector. This role focuses on creating and executing a marketing strategy for government programs, requiring strong event marketing experience and the ability to build relationships with clients. Candidates should have significant experience and a strategic mindset to drive business transformation.

Qualifications

• 8-9 years of experience in Marketing.
• Proven ability to execute marketing campaigns effectively.
• Background in both B2B and B2C marketing.
• Experience working with government clients/projects is highly desirable.

Responsibilities

• Create, develop and execute Brand and GTM marketing strategy.
• Build strong relationships with Sales and Policy teams.
• Partner with product teams for messaging and value propositions.

Skills

Event Marketing

Social Media

Relationship Building

Strategic Mindset

Job description

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Senior Marketing Manager - Public Sector, London

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 5

Posted: 26.06.2025

Expiry Date: 10.08.2025

Job Description:

Head of Public Sector Marketing - Global Tech Brand

Location: UK, London - Hybrid

Start Date: ASAP – End Date: 10th October 2025

Hours: 40 hours per week

My client is one of the top 5 global tech brands, seeking a Head of Public Sector Marketing responsible for creating and leading marketing strategies aimed at government agencies and public organizations.

Key Responsibilities

• Lead marketing projects by managing tasks and guiding workstreams to drive marketing outcomes.
• Conduct user research and market analysis to gather insights and recommend product features.
• Develop user journeys and lifecycle strategies in collaboration with different teams.
• Identify growth opportunities to increase user numbers, engagement, and feature adoption.
• Collaborate with sales and marketing teams to develop and implement marketing strategies.
• Define project scopes, manage priorities, and allocate resources effectively.
• Set, track, and measure goals to evaluate success.
• Plan and manage projects to ensure timely completion.
• Manage stakeholder interests, balancing priorities and providing updates.
• Proactively find opportunities to improve processes and drive growth.
• Solve problems using various approaches to find optimal solutions.
• Create new processes, methods, and features to address future challenges.
• Make informed business decisions prioritizing impactful ideas for growth.

Main Focus Areas

• Drive demand-generation activities such as events, social media, and advocacy programs.
• Analyze the effectiveness of marketing activities to monitor ROI and progress.
• Generate demand for products through integrated campaigns in the UK Public Sector.
• Execute marketing activities, working with stakeholders to craft messaging, content, and channel strategies.

To be considered, you must have:

• Proven senior B2B marketing experience, ideally within the public sector or government, with tech marketing expertise.
• Successful project management experience, including budget management and agency coordination.
• Complex stakeholder relationship management skills.
• Strong problem-solving, strategic thinking, and analytical skills, with a focus on data-driven optimization.
• In-depth knowledge of cloud, advertising, and productivity tools.