Senior Marketing Manager — Media Strategy Lead (FTC, Hybrid)

The AA; Basingstoke; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Cash car allowance

Private medical insurance

25 days' annual leave + bank holidays

Up to 7% employer pension contribution

AA breakdown membership

Job summary

The AA in the UK is seeking a Senior Marketing Manager within Group Brand Media Marketing to shape how The AA shows up across the UK. Working with the Head of Brand Marketing, you’ll translate business priorities into media strategies and plans supporting Roadside and Car Care.

This is a hands-on, commercially focused role collaborating with agencies to plan and deliver ATL activity, analyse econometrics, optimise investment and present recommendations to senior stakeholders.

Qualifications

• Solid experience in media strategy and planning across ATL channels.
• Practical experience using campaign reporting, econometrics or marketing effectiveness modelling.
• Confidence managing media agencies and presenting to senior stakeholders.

Responsibilities

• Shape and deliver short and long-term media strategies and ATL plans for brand campaigns and product launches.
• Work with media agencies on planning, buying and delivery while scrutinising costs and value.
• Interpret modelling with econometrics and translate results into optimised opportunities.
• Manage media investment of approximately £5 million, monitoring budgets and performance.
• Present plans, results and recommendations to senior stakeholders and hold agencies to account.

Skills

Media strategy

Media planning

Campaign reporting

Econometrics

Budget management

Stakeholder engagement

Numerical skills

Organisational skills

Job description

The AA in the UK is seeking a Senior Marketing Manager within Group Brand Media Marketing to shape how The AA shows up across the UK. Working with the Head of Brand Marketing, you’ll translate business priorities into media strategies and plans supporting Roadside and Car Care.

This is a hands-on, commercially focused role collaborating with agencies to plan and deliver ATL activity, analyse econometrics, optimise investment and present recommendations to senior stakeholders.