Marketing manager in media

The AA; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Cash car allowance

Private medical insurance

25 days' annual leave + holidays

Up to 7% employer pension contribution

AA breakdown membership from Day One

Discounts on AA products

24/7 GP access & wellbeing support

Job summary

The AA is seeking a Senior Marketing Manager within Group Brand Media Marketing to shape how the company appears across the UK. You will partner with the Head of Brand Marketing to translate business priorities into effective media strategies and plans that build the Group brand while supporting Roadside and Car Care.

As a senior marketer, you will shape and deliver short and long-term media strategies, work with agencies on planning and buying, and interpret econometrics to optimise future

Qualifications

• Solid experience in media strategy and planning across ATL channels.
• Experience using campaign reporting, econometrics or marketing effectiveness modelling.

Responsibilities

• Shape and deliver short and long-term media strategies and ATL plans across brand campaigns, direct response and product launches.
• Collaborate with media agencies on channel selection, planning, buying and delivery while scrutinising costs and value.
• Interpret modelling results with econometrics/insights teams and translate into optimisation opportunities.
• Manage media investment of approximately £5 million, monitor budgets, forecast and measure performance across priorities.

Job description

Описание:

As our Senior Marketing Manager within Group Brand Media Marketing, you’ll help shape how The AA shows up across the UK. Working closely with the Head of Brand Marketing, you’ll turn business priorities into effective media strategies and plans that build the Group brand while supporting our individual businesses, particularly Roadside and Car Care.

Задачи:

Shape and deliver short and long-term media strategies and ATL plans, spanning brand campaigns, direct response activity and tactical product launches. Work with media agencies on channel selection, planning, buying and delivery, scrutinising costs, proposals and commercial value to ensure investment is effective. Partner with our econometrics agency and internal insights team to interpret modelling, challenge assumptions and translate results into measurable optimisation opportunities. Help manage media investment of approximately £5 million, monitoring budgets, forecasting and performance across multiple business priorities. Act as a trusted media partner to Roadside, Car Care and other AA teams, aligning local plans with the wider Group brand strategy and navigating competing demands. Present media plans, results and recommendations to senior stakeholders, confidently explaining decisions and holding agencies and partners to account.

Требования:

Solid experience in media strategy and planning, with strong working knowledge of ATL channels, media costs, buying and how different channels contribute to brand and response objectives. Practical experience using campaign reporting, econometrics or marketing effectiveness modelling to evaluate performance, question findings and improve future plans. Confidence managing and constructively challenging media agencies, using evidence and commercial judgement to assess their recommendations. Strong budget management, forecasting and numerical skills, with an eye for detail and the ability to balance longer term brand building with immediate trading needs. Experience engaging and influencing stakeholders at different levels, including communicating complex media decisions clearly to senior leaders. Excellent organisation and prioritisation skills, with the resilience to juggle concurrent campaigns, stakeholders and deadlines across a complex business.
Будет плюсом: Experience of both agency and in-house environments, or working with multiple brands or business units; Exposure to digital or below the line media effectiveness, and creative campaign briefing or delivery

Условия:

• Cash car allowance and private medical insurance
• 25 days' annual leave plus bank holidays
• the option to buy additional holiday
• Up to 7% employer pension contribution
• Free AA breakdown membership from Day One with 50% discount for family and friends
• discounts on AA products including car and home insurance
• 24/7 GP access and wellbeing support for you and your family
• A wide range of employee discounts, including our popular car salary sacrifice scheme