Senior Brand Media Strategy Manager

The AA; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Cash car allowance

Private medical insurance

25 days' annual leave + holidays

Up to 7% employer pension contribution

AA breakdown membership from Day One

Discounts on AA products

24/7 GP access & wellbeing support

Job summary

The AA is seeking a Senior Marketing Manager within Group Brand Media Marketing to shape how the company appears across the UK. You will partner with the Head of Brand Marketing to translate business priorities into effective media strategies and plans that build the Group brand while supporting Roadside and Car Care.

As a senior marketer, you will shape and deliver short and long-term media strategies, work with agencies on planning and buying, and interpret econometrics to optimise future

Qualifications

• Solid experience in media strategy and planning across ATL channels.
• Experience using campaign reporting, econometrics or marketing effectiveness modelling.

Responsibilities

• Shape and deliver short and long-term media strategies and ATL plans across brand campaigns, direct response and product launches.
• Collaborate with media agencies on channel selection, planning, buying and delivery while scrutinising costs and value.
• Interpret modelling results with econometrics/insights teams and translate into optimisation opportunities.
• Manage media investment of approximately £5 million, monitor budgets, forecast and measure performance across priorities.

Job description

The AA is seeking a Senior Marketing Manager within Group Brand Media Marketing to shape how the company appears across the UK. You will partner with the Head of Brand Marketing to translate business priorities into effective media strategies and plans that build the Group brand while supporting Roadside and Car Care.

As a senior marketer, you will shape and deliver short and long-term media strategies, work with agencies on planning and buying, and interpret econometrics to optimise future