Marketing Executive - Mass Fundraising Acquisition

British Heart Foundation; Greater London; Hybrid; GBP 32,000 - 42,000; Full time

Job summary

British Heart Foundation in London is seeking a creative marketer to attract new supporters for a portfolio of Individual Giving products including Regular Giving, Lotteries, Legacies and Events. You’ll start by focusing on Individual Giving before rotating to other areas to gain broad fundraising experience.

Working across digital and offline channels, you’ll plan, deliver and optimise multi-channel campaigns, manage stakeholders and agencies, and report on performance to drive strong supporter

Qualifications

• Experience delivering marketing campaigns in a fast-paced environment.
• Experience developing and delivering multi-channel marketing campaigns.
• Strong planning and project management skills.
• Experience working with stakeholders, agencies and suppliers.
• Experience creating customer journeys that drive engagement and loyalty.
• Good commercial awareness, including some experience monitoring budgets and campaign spend.

Responsibilities

• Plan, coordinate and optimise marketing campaigns across channels.
• Collaborate with agencies and specialist teams to deliver campaigns.
• Analyse performance and prepare reports to improve results.
• Support supporter acquisition and ongoing engagement initiatives.

Skills

Multi-channel marketing

Campaign planning

Stakeholder management

Data-driven decision making

Budget monitoring

Job description

We're looking for a creative marketer to help attract new supporters to British Heart Foundation (BHF), you'll deliver campaigns that inspire more people to support BHF, helping fund the research that powers life-saving breakthrough.

About the role

This is an exciting opportunity to help deliver audience-focused fundraising campaigns across a diverse portfolio of Individual Giving products (Regular Giving and Lotteries), Legacies, and Events. You’ll start by focusing on IndvidualGiving, before rotating into other areas, giving you exposure to a wide range of fundraising products.

Working across both digital and offline channels, you'll play an important role in engaging new supporters and building lasting relationships with the people who power our mission

You’ll help plan, coordinate and optimise marketing campaigns, working closely with colleagues, agencies and specialist teams across BHF. From campaign delivery and stakeholder management to reporting and performance analysis, you’ll help ensure our marketing activity delivers strong results and exceptional supporter experiences.

This role offers excellent exposure to fundraising marketing, campaign management and supporter acquisition within one of the UK's most recognised charities.

About you

As our ideal candidate, you'll have experience delivering marketing campaigns and managing multiple priorities in a fast-paced environment. You'll know how to engage different audiences and use insight, data and performance results to continually improve activity.

You’ll bring:

• Experience developing and delivering multi-channel marketing campaigns.
• Strong planning and project management skills, with the ability to balance competing priorities.
• Experience working with stakeholders, agencies and suppliers to deliver successful campaigns.
• Confidence using data, audience insight and campaign results to optimise performance.
• Experience creating customer or supporter journeys that drive engagement and long-term loyalty.
• Good commercial awareness, including some eexperience monitoring budgets and campaign spend.

You’ll be a collaborative relationship builder who enjoys working with others to solve problems, improve performance and deliver excellent supporter experiences. Most importantly, you’ll be motivated by making a real difference and helping more people connect with the life-saving work of BHF.

Working arrangements

This is a Fixed-Term contract until 31 Jan 2028 covering a secondment.

This is a hybrid role, where your work will be split between your home and at least twice per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.

Belonging at BHF

We are committed to fostering a workplace where everyone feels valued and supported.Embracing different perspectives and backgrounds strengthens our organisation and empowers us to make a real differencetogether.

To hear from our people, check out Belonging at BHF.

Our people are at the heart of everything we do. By funding research across six decades, we’ve helped keep millions of hearts beating and millions of families together. We’re investing in ground‑breaking research that will get us closer than ever to a world where everyone has a healthier heart for longer.

Benefits and development

At BHF, we offer a comprehensive range of benefits designed to support our colleagues’ wellbeing and professional growth.

To find out moreabout our benefitsyou can download the Benefits documentat the bottom of this pageorcheck out our Benefits and Development pages.

Need more help balancing your work and home life? Talk to us about what flexibility is available at the application or interview stage.

Interview process

We are planning the interview process will consist of two stages. First stage interviews will be telephone interviews on 17 & 18 Nov 2026For those successful, there will be second stage interviews on 23 Nov 2026.

This role is internally known as “Mass Fundraising Acquisition Marketing Executive”.

Please note that we are unlikely to be able to sponsor applicants in respect of this role due to the role not meeting the minimum salary criteria to be eligible for visa sponsorship.