Senior Digital Marketing Manager

Lime Talent; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A dynamic entertainment and leisure group in Greater London is seeking a Senior Digital Marketing Manager to lead their digital marketing team. This role involves managing strategies across multiple digital platforms, ensuring a seamless customer journey and translating marketing priorities into actionable plans. The ideal candidate will have broad digital marketing experience, strong analytics skills, and a passion for mentoring others. This is an exciting opportunity to join a well-funded organization at a pivotal growth stage.

Qualifications

• Broad experience across digital marketing disciplines, including paid media, CRM, social platforms, and web optimisation.
• Confidence in managing and constructively challenging multiple external partners across different specialisms.
• Track record of improving reporting and measurement approaches.

Responsibilities

• Lead the digital strategy across multiple channels ensuring a seamless customer journey.
• Translate marketing priorities into commercially focused plans.
• Coach team members to build capability and shift towards strategic delivery.

Skills

Digital marketing disciplines

Data interpretation

Mentoring

Commercial awareness

Job description

We are working with a highly backed entertainment and leisure group that are growing fast within the space and are looking for a Senior Digital Marketing Manager to manage their marketing team across multiple sites. This is an opportunity to join a well funded business at a key growth stage and make a meaningful impact, becoming a key figure in the business' success.

Your Responsibilities:

• Lead the digital strategy across CRM, social, paid media, website, and in-venue digital channels, ensuring a seamless end-to-end customer journey from discovery through to booking and beyond
• Translate marketing priorities into clear, commercially focused digital plans that balance performance, brand experience, and customer needs
• Own and develop key digital channel leads, providing clear direction, priorities, and ongoing support
• Coach and develop team members to build capability and shift towards more strategic, insight-led delivery
• Maintain oversight of day-to-day activity and provide hands-on support during key trading periods when required
• Lead paid media performance and manage external digital partners, driving accountability, optimisation, and continuous improvement
• Challenge agency output to ensure activity is insight-led, customer-focused, and aligned with business objectives
• Manage budgets effectively, embedding a structured test-and-learn approach to maximise return on investment
• Own the end-to-end digital customer journey across web and in-venue touchpoints
• Use data, customer behaviour, and feedback to identify friction points and improvement opportunities
• Work closely with marketing and operational teams to ensure a consistent and high-quality customer experience across all touchpoints
• Lead digital reporting and performance analysis across CRM, website, social, and paid media channels
• Translate data into clear insights, identifying key drivers of performance and areas for improvement
• Turn insight into actionable recommendations that continuously improve digital effectiveness

About You:

• Has broad experience across digital marketing disciplines, including paid media, CRM, social platforms, and web optimisation
• Is comfortable working in environments where data is abundant but structures and processes are still evolving, and can identify the right questions before building frameworks
• Has a track record of improving reporting and measurement approaches, connecting channel activity to customer behaviour and commercial impact
• Is confident managing and constructively challenging multiple external partners across different specialisms
• Can confidently interpret performance data and turn insights into clear, actionable priorities
• Enjoys mentoring and developing others, helping to elevate team capability
• Takes a holistic view of the customer journey, rather than focusing on individual channels in isolation
• Is commercially aware, inquisitive, and focused on continuous improvement
• Can balance structure and discipline with speed and practicality
• Has likely worked in a more advanced digital environment and is motivated by applying that experience to build capability within a growing organisation

If you are people focused, energetic and driven to make a tangible impact in an high growth business then we'd love to hear from you.

We are committed to creating diverse and inclusive workplaces and encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that diversity fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.