Senior Marketing Manager / Assistant Head of Marketing

NEC Software Solutions (India); Hemel Hempstead; On-site; GBP 60,000 - 80,000; Full time

Job summary

Join a leading company as the Head of Marketing to enhance brand awareness and drive customer engagement in the Healthcare sector. You'll lead marketing strategies, manage stakeholder relationships, and oversee impactful marketing campaigns. This role offers a dynamic work environment with a focus on innovation and collaboration, making a significant difference in public services.

Benefits

Private Medical Cover

25 days paid holiday

Life assurance cover

Group Pension Plan

Flexible benefits

Free access to LinkedIn Learning

Qualifications

• Demonstrable experience in a Marketing role, preferably within Healthcare Tech.
• Ability to write compelling content for various channels.

Responsibilities

• Drive a profitable sales pipeline within the Healthcare sector.
• Implement robust marketing programmes to drive customer acquisition.
• Develop and manage audience engagement activities.

Skills

Communication

Problem-solving

Analytical skills

Data-driven decision-making

Education

Experience in Marketing role

Experience in B2B environment

Job description

Company Description

Come join us and make a difference in the world!
Discover more at www.necsws.com

NO AGENCIES PLEASE

Job Description

The purpose of the role is to drive a profitable and sustainable sales pipeline within the 'Healthcare' sector whilst ensuring that the business brand and reputation are both protected and enhanced.

As a Head Of Marketing, You'll Need To

• Create awareness of and develop the brand of NEC Software Solutions and healthcare propositions
• Communicate with target audiences, building and developing a clear understanding and recognition of our brand proposition
• Implement robust marketing programmes including advertising, direct marketing, digital, and media relations to drive customer acquisition and retention
• Work closely with in-house and external creative agencies to develop consistent marketing materials
• Write and proofread marketing copy that resonates with the Healthcare market sector
• Produce creative content
• Manage social media channels to generate impact
• Develop and manage a wide range of audience engagement activities such as conferences, seminars, receptions, and exhibitions
• Arrange the effective distribution of marketing materials
• Conduct market research, for example using customer questionnaires and focus groups
• Develop relationships with key stakeholders, both internal and external

And With Support, You'll Need To

• Develop and implement a brand marketing strategy for the Healthcare proposition
• Manage stakeholders' expectations
• Track marketing performance and return on investment, and prepare monthly reports for management
• Monitor and report on competitor activity
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials, and online activities

Qualifications

• Demonstrable experience in a Marketing role, preferably within Healthcare Tech or the NHS/HSE (Ireland)
• Experience in a B2B environment
• Automation experience in developing, executing, and measuring email marketing campaigns
• Ability to write compelling and relevant content for various channels including social media
• Strong communication skills externally and internally, able to dialogue at CX level
• Able to work with a variety of stakeholders and assimilate their views
• Collaborative, commercially aware, and cost-conscious
• Problem-solving and analytical skills
• Data-driven decision-making
• Flexible and self-motivated, able to work without supervision
• Line management experience
• Outcome and deadline-oriented
• Ability to work under pressure

Additional Information

Benefits

We pride ourselves on offering an excellent benefits package, including an above-average pension scheme. When you join NEC Software Solutions, you will receive:

• Private Medical Cover funded by NEC for Employees (with options to add family members)
• 25 days paid holiday with buy/sell options
• 4x basic salary life assurance cover funded by NEC (with options to increase)
• A Group Pension Plan with contributions up to 8.5%
• A selection of flexible benefits
• Free access to LinkedIn Learning with over 15,000 courses

Other Information

• Candidates must demonstrate a pre-existing right to work and travel within the UK; documentary evidence required
• All offers are subject to vetting, references, and occupational health checks
• A DBS check may be required depending on the role

NEC Software Solutions is an equal opportunities employer, committed to inclusivity and accessibility. Please share any reasonable adjustments needed during recruitment.

Who We Are

We’re NEC Software Solutions, part of NEC Corporation. Our software helps dispatch ambulances, support families, keep trains running, locate missing persons, and test newborn hearing. With over 3,000 employees, we support public services worldwide, working with governments, hospitals, police, housing providers, and local authorities to improve lives. Join us and help make a difference!