Senior Marketing Manager / Assistant Head of Marketing

NEC Software Solutions; Hemel Hempstead; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading company is seeking a Head of Marketing to drive brand awareness and customer engagement in the Healthcare sector. The role involves developing marketing strategies, managing stakeholder relationships, and enhancing the brand's reputation. The ideal candidate will have a strong background in marketing within the healthcare industry and possess excellent communication and analytical skills.

Benefits

Private Medical Cover

25 days paid holiday

4x basic salary life assurance

Group Pension Plan

Flexible benefits

Free access to LinkedIn Learning

Qualifications

• Demonstrable experience in a Marketing role, preferably within Healthcare Tech or the NHS/HSE.
• Experience in B2B environment.

Responsibilities

• Drive a profitable sales pipeline within the Healthcare sector.
• Develop and implement a brand marketing strategy for the Healthcare proposition.

Skills

Communication

Problem-solving

Data-driven decision making

Job description

Company Description

Come join us and make a difference in the world! Discover more at www.necsws.com

NO AGENCIES PLEASE

Job Description

The purpose of the role is to drive a profitable and sustainable sales pipeline within the 'Healthcare’ sector whilst ensuring that the business brand and reputation are both protected and enhanced.

As a Head of Marketing, you'll need to:

1. Create awareness of and develop the brand of NEC Software Solutions and healthcare propositions
2. Communicate with target audiences building and developing a clear understanding and recognition of our brand proposition
3. Implement robust marketing programmes including advertising, direct marketing, digital and media relations to drive customer acquisition and retention
4. Work closely with in-house and external creative agencies to develop consistent marketing materials
5. Write and proofread marketing copy that resonates with the Healthcare market sector
6. Produce creative content
7. Manage social media channels to generate impact
8. Develop and manage a wide range of audience engagement activities such as conferences, seminars, receptions, and exhibitions
9. Arrange the effective distribution of marketing materials
10. Conduct market research, for example using customer questionnaires and focus groups
11. Develop relationships with key stakeholders, both internal and external

And with support, you'll need to:

1. Develop and implement a brand marketing strategy for the Healthcare proposition
2. Manage stakeholders' expectations
3. Track marketing performance and return on investment and prepare monthly reports for management
4. Monitor and report on competitor activity
5. Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials, and online activities

Qualifications

1. Demonstrable experience in a Marketing role, preferably within Healthcare Tech or the NHS/HSE (Ireland)
2. Experience in B2B environment
3. Automation experience in developing, executing, and measuring email marketing campaigns
4. Ability to create compelling and relevant content for various channels, including social media
5. Strong communication skills both externally and internally, able to engage at CX level
6. Ability to work with diverse stakeholders and assimilate their views
7. Collaborative mindset
8. Commercially aware and cost-conscious
9. Problem-solving and analytical skills
10. Data-driven decision making
11. Flexible, self-motivated, able to work independently
12. Line management experience
13. Outcome and deadline-oriented
14. Ability to work under pressure

Additional Information

We offer an excellent benefits package, including an above-average pension scheme. When you join NEC Software Solutions, you will receive:

• Private Medical Cover funded by NEC (option to add family members)
• 25 days paid holiday, with buy/sell options
• 4x basic salary life assurance, funded by NEC (option to increase)
• A Group Pension Plan with employer contributions up to 8.5%
• Flexible benefits to suit your needs
• Free access to LinkedIn Learning with over 15,000 courses

Other Information

• Candidates must demonstrate a right to work and travel within the UK; evidence required
• Offers subject to vetting, references, and health checks
• A DBS check may be required depending on the role

Who We Are

NEC Software Solutions, part of NEC Corporation, supports public services worldwide. Our software helps dispatch ambulances, support families, keep trains moving, locate missing persons, and test newborn hearing. Join us and help push the boundaries of what’s possible to make a difference in the world.