Senior Marketing Manager / Assistant Head of Marketing

TN United Kingdom; Hemel Hempstead; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the healthcare sector is seeking a Senior Marketing Manager to enhance brand recognition and drive customer engagement. The role involves developing marketing strategies, managing campaigns, and collaborating with stakeholders to ensure effective communication and brand presence in the market.

Benefits

Private Medical Cover

25 days paid holiday

Life assurance cover

Group Pension Plan

Flexible benefits

Free access to LinkedIn Learning

Qualifications

• Demonstrable experience in a Marketing role, preferably within Healthcare Tech.
• Ability to write compelling content for various channels including social media.

Responsibilities

• Drive a profitable sales pipeline within the Healthcare sector.
• Implement marketing programmes to drive customer acquisition and retention.
• Develop and manage audience engagement activities.

Skills

Communication

Problem-solving

Data-driven decision making

Job description

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Senior Marketing Manager / Assistant Head of Marketing, Hemel Hempstead

Client: NECSWS

Location: Hemel Hempstead, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 04b259d79f20

Job Views: 3

Posted: 14.05.2025

Expiry Date: 28.06.2025

Job Description

The purpose of the role is to drive a profitable and sustainable sales pipeline within the 'Healthcare’ sector whilst ensuring that the business brand and reputation is both protected and enhanced.

As a Head of Marketing, you'll need to:

• Create awareness of and develop the brand of NEC Software Solutions and healthcare propositions
• Communicate with target audiences building and developing a clear understanding and recognition of our brand proposition
• Implement robust marketing programmes including advertising, direct marketing, digital and media relations to drive customer acquisition and retention
• Work closely with in-house and external creative agencies to develop consistent marketing materials
• Write and proofread marketing copy that resonates with the Healthcare market sector
• Produce creative content
• Manage social media channels to generate impact
• Develop and manage a wide range of audience engagement activities such as conferences, seminars, receptions, and exhibitions
• Arrange the effective distribution of marketing materials
• Conduct market research, for example using customer questionnaires and focus groups
• Develop relationships with key stakeholders, both internal and external

And with support, you'll need to:

• Develop and implement a brand marketing strategy for the Healthcare proposition
• Manage stakeholders' expectations
• Track marketing performance and return on investment and prepare monthly reports for management
• Monitor and report on competitor activity
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials, and online activities

Qualifications

• Demonstrable experience in a Marketing role, preferably within Healthcare Tech or the NHS/HSE (Ireland)
• Experience in B2B environments
• Automation experience in developing, executing, and measuring email marketing campaigns
• Ability to write compelling and relevant content for various channels including social media
• Strong communication skills, externally and internally, able to engage at CX level
• Ability to work with various stakeholders and assimilate their views
• Collaborative, commercially aware, and cost-conscious
• Problem-solving and analytical skills
• Data-driven decision making
• Flexible, self-motivated, able to work independently
• Line management experience
• Outcome and deadline-oriented
• Ability to work under pressure

Additional Information

We offer an excellent benefits package, including an above-average pension scheme. Benefits include:

• Private Medical Cover funded by NEC (option to add family)
• 25 days paid holiday (FTE) with buy/sell options
• Life assurance cover (4x basic salary), funded by NEC
• Group Pension Plan with up to 8.5% employer contributions
• Flexible benefits to suit individual needs
• Free access to LinkedIn Learning with over 15,000 courses

Other Information

• Candidates must demonstrate a right to work and travel within the UK; documentary evidence required.
• Offers subject to vetting, references, and health checks.
• DBS check may be required depending on role.

NEC Software Solutions is an equal opportunities employer. We welcome applications from all communities and are committed to an inclusive recruitment process. Please inform us of any accessibility needs during the process.

Who We Are:

Part of NEC Corporation, our software supports public services worldwide, including dispatching ambulances, supporting families, and more. Join us to help make a difference and support vital public services. We’re eager to have your help and will support you throughout your journey with us.