Senior Marketing Manager

Talon Outdoor Ltd; London; On-site; GBP 45,000 - 85,000; Full time

Job summary

An established industry player is on the lookout for a Senior Marketing Manager who can drive innovative marketing strategies across the UK and support international markets. This dynamic role blends strategic oversight with hands-on execution, ensuring brand presence and client engagement. The ideal candidate will possess a strong marketing background, exceptional leadership skills, and a passion for creativity and collaboration. Join a forward-thinking company that values autonomy and growth, and play a crucial role in shaping the future of outdoor advertising. If you're ready to make a significant impact in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 5-7 years experience in marketing or brand management, preferably in a B2B setting.
• Strong understanding of brand consistency and content production processes.

Responsibilities

• Lead marketing strategy implementation and collaborate with regional teams.
• Create and deliver marketing materials for sales enablement and brand awareness.

Skills

Marketing Strategy

Content Creation

Brand Management

Digital Marketing

Project Management

Team Leadership

Data Analysis

Storytelling

Budget Management

Education

Bachelor's Degree in Marketing or related field

Tools

CMS

Social Media Scheduling Platforms

Analytics Dashboards

PowerPoint

Keynote

Job description

Talon is seeking a dynamic and highly organised Senior Marketing Manager to coordinate and drive world-class marketing output across the UK, while supporting our international markets. This role requires a strategic thinker who can develop and execute high-quality marketing and content strategies to enhance brand presence, foster client relationships and cement our position as the leading global OOH specialist. This is a hands-on, coordinating role with strategic oversight and day-to-day collaboration with regional marketing teams and designers.

ABOUT US

At Talon, our purpose is to be the independent agency of choice providing a pioneering global platform for brands to connect with audiences in the outside world. We want to reimagine the industry to deliver greater value for our clients whilst inspiring people and caring for our planet. We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry – changing perceptions of it as a legacy medium to one that is highly effective, creative, sustainable, and measurable for our clients.

In our first 10 years, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 300 people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry and want to continue and expand upon these successes.

A DAY IN THE LIFE

• Collaborate with the Senior Communications Manager and Global Design Lead to implement a marketing strategy, aligned with long-term brand-building and business goals.
• Lead the creation and delivery of marketing materials including presentations, case studies, and digital content for sales enablement and brand awareness.
• Analyse internal data and market trend data to develop case studies, best practices, benchmarks and other marketable research and content.
• Manage global content and publishing calendar across key channels (website, newsletters, social), supported by regional teams.
• Coordinate the development of internal and external assets including web copy, blog posts, social media, and event collateral.
• Support local marketing teams in the USA, MENA, and Ireland with adaptable and high-impact materials, toolkits, and campaign content.
• Work closely with the Global Design Lead to deliver high-quality design assets across global and regional campaigns.
• Coordinate input for awards submissions, speaking opportunities, and industry events that reinforce Talon’s leadership position.
• Provide effective leadership to junior members of the marketing team, guiding the day-to-day activities.
• Monitor and report on marketing performance, budget spend, and project delivery using KPIs and agreed timelines.

WHAT WE’RE LOOKING FOR

The ideal candidate is proactive, highly collaborative, and detail-oriented with a strong sense of brand. You will demonstrate:

• 5–7 years’ experience in a marketing or brand management role, ideally within a global or multi-regional B2B business.
• Demonstrable experience managing marketing materials, digital platforms, and content strategies.
• Solid understanding of brand consistency, messaging, and content production processes.
• Familiarity with digital marketing tools including CMS, social media scheduling platforms, and analytics dashboards.
• Experience in leading, mentoring, or supporting team members and fostering a collaborative, high-performing culture.
• Solid experience managing marketing budgets, tracking spend and ensuring cost-effective delivery of campaigns and materials.
• Skilled at working with senior leaders, cross-functional teams, and external partners.
• Comfortable working in a fast-paced, dynamic environment.
• Experience in media or advertising industry preferred but not essential.
• A hands-on, can-do attitude with the ability to juggle multiple projects and deadlines across teams and regions.
• Excellent writing, editing, and storytelling skills — able to turn insights and strategy into compelling marketing content.
• A strong visual sense with an eye for brand consistency across presentations, sales tools, and digital platforms.
• Advanced PowerPoint/Keynote skills; experience working with creative teams or directly with design software/tools is a plus.
• Strong project management and stakeholder engagement skills — you know how to bring cross-functional teams together.
• Ability to interpret data, market trends, and business insights to inform marketing content and strategy.
• Deep understanding of digital and social media channels, with confidence in content scheduling tools, CMS platforms, and basic analytics.
• A flexible and adaptable mindset, comfortable operating in a fast-paced environment.

WHY US

“Talon is a People focused Company, with an entrepreneurial spirit, who give their staff the autonomy and tools to progress and develop in their careers.”

OUR VALUES AND HOW WE WORK TOGETHER

WE ARE BOLD

As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.

• We challenge respectfully
• We lead the way

WE ARE HUMAN

We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.

• We value collaboration and togetherness
• We are empathetic

WE ARE SMART

Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.

• We grow and learn
• We are trusted
• We are mission possible

Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.