Senior Marketing Manager

Foresters Financial Limited; Greater London; Hybrid; GBP 41,000 - 51,000; Part time

Benefits offered by this job

Discretionary annual bonus

28 days annual leave

Life assurance

Pension scheme

Volunteering day

Wellbeing programme

Job summary

Foresters Financial Limited is seeking a Senior Marketing Manager in Bromley. The role supports the Operational Marketing Lead in delivering customer marketing, engagement activity and growth initiatives.

It is a 28-hour week, with flexible days and hybrid working after an initial training period. The ideal candidate has marketing experience in regulated environments, strong multi-channel communications skills, and a solid grasp of digital journeys and data analysis.

Qualifications

• Experience delivering marketing in regulated environments.
• Strong multi-channel customer communications experience.
• Ability to analyse marketing and commercial data.

Responsibilities

• Support delivery of marketing and customer engagement plans aligned to business priorities.
• Develop integrated campaigns across email, direct mail, social media, website and customer communications.
• Drive customer retention, relationship growth and engagement through targeted activity.
• Use customer insight, campaign analysis and commercial data to improve effectiveness.
• Lead campaign measurement and reporting with clear recommendations.
• Manage projects from briefing through delivery and optimisation.
• Develop customer tracing and re-engagement initiatives.
• Collaborate with stakeholders to create seamless customer experiences.

Skills

Marketing fundamentals

Regulated environment

Multi-channel comms

Digital journey analytics

Stakeholder management

Project management

Presentations

Job description

Senior Marketing Manager

£46,000 pro rata

Bromley

Fixed Term Contract

Part-Time

As our Senior Marketing Manager, you will support the Operational Marketing Lead in delivering customer marketing and engagement activity that strengthens customer relationships, improves retention, and supports business growth.

What You Will Do:

• Support delivery of marketing and customer engagement plans aligned to business priorities.


• Develop integrated campaigns across email, direct mail, social media, website and customer communications.


• Drive customer retention, relationship growth and engagement through targeted activity.


• Use customer insight, campaign analysis and commercial data to improve effectiveness.


• Lead campaign measurement and reporting with clear recommendations.


• Manage projects from briefing through delivery and optimisation.


• Develop customer tracing and re-engagement initiatives.


• Collaborate with stakeholders to create seamless customer experiences.


• Support and mentor colleagues and deputise for the Operational Marketing Lead when required.

This role is based on a 28 hour working week, days can be flexible but ideally Monday to Thursday. Start times are flexible between 7:30am and 9:30am. Following an initial training period, there is hybrid working.

What We're Looking For

• Marketing experience in a regulated environment.


• Multi-channel customer communications experience.


• Strong understanding of digital journeys and websites.


• Ability to analyse marketing, digital and commercial data.


• Excellent stakeholder and project management skills.


• Strong presentation and communication skills.

What We Offer:

• up to £46,000 pro rata (for four days a week)


• Discretionary annual bonus


• 28 days annual leave plus bank holidays


• Life assurance


• Generous contributory pension scheme


• One paid volunteering day


• Workplace wellbeing programme

About us

Foresters Financial is not your typical financial services provider. Those who join our purpose-driven organisation enjoy a culture of collaboration, creativity, and mutual respect and are challenged to do their best to make a difference every day. We help everyday families achieve their financial goals and make a lasting difference in their lives and communities.

What we do

We help everyday families achieve their financial goals and make a lasting difference in their lives and communities. We will continue to do this by employing enthusiastic and talented Financial Advisers working across the country and equally talented people to be based at our Head Office in Bromley