Senior Marketing Manager - Customer Retention & Engagement

Foresters Financial Limited; Greater London; Hybrid; GBP 41,000 - 51,000; Part time

Benefits offered by this job

Discretionary annual bonus

28 days annual leave

Life assurance

Pension scheme

Volunteering day

Wellbeing programme

Job summary

Foresters Financial Limited is seeking a Senior Marketing Manager in Bromley. The role supports the Operational Marketing Lead in delivering customer marketing, engagement activity and growth initiatives.

It is a 28-hour week, with flexible days and hybrid working after an initial training period. The ideal candidate has marketing experience in regulated environments, strong multi-channel communications skills, and a solid grasp of digital journeys and data analysis.

Qualifications

• Experience delivering marketing in regulated environments.
• Strong multi-channel customer communications experience.
• Ability to analyse marketing and commercial data.

Responsibilities

• Support delivery of marketing and customer engagement plans aligned to business priorities.
• Develop integrated campaigns across email, direct mail, social media, website and customer communications.
• Drive customer retention, relationship growth and engagement through targeted activity.
• Use customer insight, campaign analysis and commercial data to improve effectiveness.
• Lead campaign measurement and reporting with clear recommendations.
• Manage projects from briefing through delivery and optimisation.
• Develop customer tracing and re-engagement initiatives.
• Collaborate with stakeholders to create seamless customer experiences.

Skills

Marketing fundamentals

Regulated environment

Multi-channel comms

Digital journey analytics

Stakeholder management

Project management

Presentations

Job description

Foresters Financial Limited is seeking a Senior Marketing Manager in Bromley. The role supports the Operational Marketing Lead in delivering customer marketing, engagement activity and growth initiatives.

It is a 28-hour week, with flexible days and hybrid working after an initial training period. The ideal candidate has marketing experience in regulated environments, strong multi-channel communications skills, and a solid grasp of digital journeys and data analysis.