Senior Marketing Manager

Jobtailor; Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

Jobtailor in London is seeking a senior marketing leader to lead brand marketing across a portfolio of brands. You will shape representation, drive multi-channel campaigns, and set creative standards to balance brand-building with growth.

You will manage and develop a team, use audience insights, and champion AI to accelerate production and insights, partnering with Brand, Editorial, Growth, and Product teams.

Qualifications

• Strong experience in brand-led marketing within subscriptions, media, publishing, or D2C.
• Proven track record of delivering high-quality campaigns driving brand and growth.
• Excellent creative judgement and ability to elevate work across channels.
• Experience managing and developing a team.
• Commercial awareness; knowledge of CAC, LTV, ROI.
• Experience using AI tools to improve marketing output, efficiency, or insights.

Responsibilities

• Lead marketing across a portfolio of brands.
• Shape brand representation through high-quality, insight-led campaigns.
• Own brand representation across all marketing touchpoints.
• Lead proposition development, messaging, and integrated campaign planning across multiple brands.
• Set and elevate creative standards, guiding concepts, execution, and campaign quality.
• Deliver multi-channel campaigns balancing brand-building with commercial performance.
• Drive structured test-and-learn across creative, messaging, and activity.
• Identify and develop new opportunities, partnerships, and audience engagement channels.
• Champion AI to enhance creative development, accelerate production, and unlock new ways of working.
• Manage and develop team members.
• Partner with Brand, Editorial, Growth, and Product teams.
• Use audience insight and data to improve marketing effectiveness.
• Lead ad-hoc strategic projects and business-critical initiatives, including DMCCA or regulatory changes.

Skills

Brand-Led Marketing

Campaign Development

Team Management

Commercial Awareness

AI Tools Utilization

Campaign Planning

Proposition Development

Creative Standards Setting

Data Analysis

Performance Metrics

Tools

AI Tools

Job description

• Lead marketing across a portfolio of brands
• Shape brand representation through high-quality, insight-led campaigns
• Own brand representation across all marketing touchpoints
• Lead proposition development, messaging, and integrated campaign planning across multiple brands
• Set and elevate creative standards, guiding concepts, execution, and campaign quality
• Deliver multi-channel campaigns balancing brand-building with commercial performance
• Drive structured test-and-learn across creative, messaging, and activity
• Identify and develop new opportunities, partnerships, and audience engagement channels
• Champion AI to enhance creative development, accelerate production, and unlock new ways of working
• Manage and develop team members
• Partner with Brand, Editorial, Growth, and Product teams
• Use audience insight and data to improve marketing effectiveness
• Lead ad-hoc strategic projects and business-critical initiatives, including DMCCA or regulatory changes

Requirements

• Strong experience in brand-led marketing within subscriptions, media, publishing, or D2C
• Proven track record of delivering high-quality campaigns that drive both brand and growth
• Excellent creative judgement and ability to elevate work across channels
• Experience managing and developing a team
• Commercial awareness and understanding of CAC, LTV, and ROI performance metrics
• Experience using AI tools to improve marketing output, efficiency, or insight generation

Core Competencies

Demonstrates expertise in leading brand-led marketing initiatives, developing high-quality campaigns, and utilizing audience insights to enhance marketing effectiveness. Proven ability to manage teams and drive commercial performance through strategic planning and innovative use of AI tools.

Highest-signal resume keywords

• Brand-Led Marketing
• Campaign Development
• Team Management
• Commercial Awareness
• AI Tools Utilization

Hard Skills

• Campaign Planning
• Proposition Development
• Creative Standards Setting
• Data Analysis
• Performance Metrics

Soft Skills

• Creative Judgement
• Leadership
• Collaboration

Industry Keywords

• Subscriptions
• Media
• Publishing
• D2C
• CAC
• LTV
• ROI

Tools & Technologies

• AI Tools