Assistant Marketing Manager, Full Funnel Marketing

Jobtailor; Chester; On-site; GBP 45,000 - 65,000; Full time

Job summary

Jobtailor in Chester, United Kingdom, seeks an experienced Customer Lifecycle Marketing professional to support the development and execution of CLM plans across Acquisition and Onboarding. You will coordinate planning with Marketing Accelerator teams, align activities with commercial objectives, and apply data-driven, test-and-learn approaches to optimise cross-channel campaigns.

The role requires 5+ years in CLM, strong planning skills, and the ability to collaborate across multiple teams.

Qualifications

• 5+ years experience supporting the development and delivery of customer lifecycle marketing (CLM) plans across acquisition, onboarding and customer engagement.
• Strong understanding of paid, owned and earned media channels and how they work together.
• Experience supporting cross-channel marketing activations powered by customer insight, data and analytical rigour.
• Advocates agile ways of working and embraces new tools, technologies and processes.
• Strong planning and organisational skills.
• Experience coordinating activity across multiple teams.
• Ability to build strong relationships across the business and with Marketing Accelerator teams.
• Effective communication and collaboration skills.
• Understanding of governance, workflows and risk management in marketing delivery.
• Understanding of business objectives, market dynamics and customer needs.
• Ability to use customer, market and performance data to inform decisions, find opportunities and optimise activity.
• Curiosity and analytical thinking.

Responsibilities

• Support the development and execution of CLM marketing plans across Acquisition and Onboarding for key customer segments.
• Coordinate planning, prioritisation and delivery of marketing activity with business collaborators and Marketing Accelerator teams.
• Ensure marketing activity aligns with customer and commercial objectives.
• Support implementation of Full Funnel marketing plans with Marketing Accelerator teams.
• Embed successful marketing initiatives into ongoing activity so approaches can be scaled and delivered efficiently.
• Monitor marketing trends, emerging channels, data and technology.
• Apply new thinking and test-and-learn approaches to marketing activity.
• Support cross-functional initiatives and contribute to agile Pods or working groups as required.
• Maintain high standards of execution and contribute to agreed customer and commercial outcomes.
• Promote collaboration, communication and accountability while supporting marketing transformation.

Skills

Customer Lifecycle Management

Cross-Channel Marketing Activations

Agile Marketing Practices

Data-Driven Decision Making

Planning & Organisational Skills

Effective Communication

Tools

Marketing Automation Tools

Analytics Platforms

Customer Insight Tools

Job description

• Support the development and execution of Customer Lifecycle Management marketing plans across Acquisition and Onboarding for key customer segments
• Coordinate planning, prioritisation and delivery of marketing activity with business collaborators and Marketing Accelerator teams
• Ensure marketing activity aligns with customer and commercial objectives
• Support implementation of Full Funnel marketing plans with Marketing Accelerator teams
• Embed successful marketing initiatives into ongoing activity so approaches can be scaled and delivered efficiently
• Monitor marketing trends, emerging channels, data and technology
• Apply new thinking and test-and-learn approaches to marketing activity
• Support cross-functional initiatives and contribute to agile Pods or working groups as required
• Maintain high standards of execution and contribute to agreed customer and commercial outcomes
• Promote collaboration, communication and accountability while supporting marketing transformation

Requirements

• Ideally a minimum 5 years experience supporting the development and delivery of customer lifecycle marketing (CLM) plans across acquisition, onboarding and customer engagement
• Strong understanding of paid, owned and earned media channels and how they work together
• Experience supporting cross-channel marketing activations powered by customer insight, data and analytical rigour
• Advocates agile ways of working and embraces new tools, technologies and processes
• Strong planning and organisational skills
• Experience coordinating activity across multiple teams
• Ability to build strong relationships across the business and with Marketing Accelerator teams
• Effective communication and collaboration skills
• Understanding of governance, workflows and risk management in marketing delivery
• Understanding of business objectives, market dynamics and customer needs
• Ability to use customer, market and performance data to inform decisions, find opportunities and optimise activity
• Curiosity and analytical thinking
• 35 hours, full time
• Role is a 9 Month FTC

Core Competencies

Demonstrates expertise in Customer Lifecycle Management (CLM) marketing, with a strong focus on acquisition, onboarding, and customer engagement. Proficient in leveraging data and insights to inform marketing strategies and optimize performance across various media channels.

Highest-signal resume keywords

• Customer Lifecycle Management (CLM)
• Cross-Channel Marketing Activations
• Agile Marketing Practices
• Data-Driven Decision Making
• Strong Planning and Organisational Skills

ATS Optimization Keywords

Hard Skills

• Customer Engagement
• Marketing Strategy Development
• Data Analysis
• Performance Optimization
• Marketing Trends Monitoring

Soft Skills

• Effective Communication
• Collaboration
• Relationship Building
• Curiosity
• Analytical Thinking

Industry Keywords

• Paid Media
• Owned Media
• Earned Media
• Marketing Transformation
• Risk Management

Tools & Technologies

• Marketing Automation Tools
• Analytics Platforms
• Customer Insight Tools