Head of Marketing

Jobtailor; Birmingham; On-site; GBP 80,000 - 110,000; Full time

Job summary

Jobtailor in Birmingham is seeking a high-impact Head of Marketing to scale an ambitious ecommerce brand in the homeware/furniture sector. You will own CAC, LTV, and cost-of-sale metrics, shape brand narrative, and oversee major hero campaigns and partnerships with agencies.

You will lead a data-driven, cross-functional marketing team, partner with Finance, Product, and Operations on margins and calendars, and mentor talent as the company grows.

Qualifications

• Proven experience scaling an e-commerce brand, ideally in furniture or homeware.
• Sharp eye for design and world-building; ability to brief top-tier creative work.
• Deep, data-driven understanding of performance marketing channels.
• Demonstrated success managing substantial budgets.
• Experience diversifying revenue channels.
• Experience negotiating high-stakes agency partnerships.
• Proactive, solution-focused leadership and mentoring approach.
• Ability to build high-performing team cultures and align cross-functional teams.

Responsibilities

• Own and govern CAC, LTV, and cost-of-sale efficiency metrics.
• Shape the brand narrative, tone, and visual identity.
• Oversee major hero campaigns, packaging, and unboxing experiences.
• Direct MarTech architecture and future-proof the first-party data strategy.
• Manage the external agency ecosystem with accountability.
• Partner with Finance, Product, and Operations on margins, inventory lifecycles, and promotional calendars.
• Mentor and develop the existing marketing team.
• Map the medium-term hiring roadmap.
• Lead the marketing team and serve as a strategic link between the CMO, Executive Leadership Team, and internal team.

Skills

CAC Metrics Management

LTV Metrics Management

Cost-of-Sale Efficiency

MarTech Architecture

Creative Briefing

Budget Management

Team Leadership

Revenue Channel Diversification

Campaign Oversight

Job description

• Own and govern CAC, LTV, and cost-of-sale efficiency metrics
• Shape the brand narrative, tone, and visual identity
• Oversee major hero campaigns, packaging, and unboxing experiences
• Direct MarTech architecture and future-proof the first-party data strategy
• Manage the external agency ecosystem with accountability
• Partner with Finance, Product, and Operations on margins, inventory lifecycles, and promotional calendars
• Mentor and develop the existing marketing team
• Map the medium-term hiring roadmap
• Lead the marketing team and serve as a strategic link between the CMO, Executive Leadership Team, and internal team

Requirements

• Proven experience scaling an e-commerce brand, ideally in furniture, homeware, home improvement, or a related high-value category
• Sharp eye for design and world-building; ability to brief and challenge top-tier creative work
• Deep, data-driven understanding of performance marketing channels
• Demonstrated success managing substantial budgets
• Experience diversifying revenue channels
• Experience negotiating high-stakes agency partnerships
• Proactive, solution-focused leadership and mentoring approach
• Ability to build high-performing team cultures and align cross-functional teams

Core Competencies

Demonstrates expertise in scaling e-commerce brands with a focus on performance marketing, data-driven decision-making, and strategic leadership. Proven ability to manage substantial budgets, oversee creative campaigns, and foster high-performing team cultures.

Highest-signal resume keywords

• E-Commerce Brand Scaling
• Performance Marketing Channels
• Budget Management
• Agency Partnership Negotiation
• Team Leadership and Mentoring

Hard Skills

• CAC Metrics Management
• LTV Metrics Management
• Cost-of-Sale Efficiency
• Data Strategy Development
• Creative Briefing
• Revenue Channel Diversification
• Campaign Oversight
• MarTech Architecture

Soft Skills

• Proactive Leadership
• Solution-Focused Approach
• Team Culture Building

Industry Keywords

• E-Commerce
• Furniture
• Homeware
• Home Improvement
• High-Value Category