Brand Marketing Manager, Games

Jobtailor; Bath; On-site; GBP 36,000 - 60,000; Full time

Job summary

Jobtailor is seeking a brand marketing specialist to drive end-to-end campaigns in gaming. You will translate brand strategy into practical marketing tactics and manage cross-channel campaigns from planning to post-launch analysis.

You will leverage Google Analytics and social analytics to measure ROI, report to the Brand Marketing & Strategy Director, and collaborate with the Gaming Vertical team to amplify global gaming events and content.

Qualifications

• Experience in brand marketing, marketing communications, or campaign management.
• Experience planning, implementing, delivering, and evaluating end-to-end campaigns.
• Ability to digest high-level brand strategy and translate it into practical marketing tactics.
• Comfortable working with data and analytics tools to evaluate campaign ROI and present performance insights clearly.
• Organisation and multitasking skills with high attention to detail in fast-paced environments.
• Genuine interest in multiformat/PC gaming, consumer gaming products, and gaming culture is a huge plus.

Responsibilities

• Support the Gaming Vertical team
• Translate high-level brand strategies into actionable, high-impact marketing campaigns
• Own campaign lifecycles from planning through cross-channel execution, delivery, and post-campaign evaluation
• Deliver promotional campaigns to amplify the reach and impact of global gaming shows and websites
• Manage tactical activity across social channels
• Report to the Brand Marketing & Strategy Director

Skills

Brand Marketing

Campaign Management

Data Analytics

Multitasking

Gaming Industry

Tools

Google Analytics

Social Analytics

Job description

• Support the Gaming Vertical team
• Translate high-level brand strategies into actionable, high-impact marketing campaigns
• Own campaign lifecycles from planning through cross-channel execution, delivery, and post-campaign evaluation
• Deliver promotional campaigns to amplify the reach and impact of global gaming shows and websites
• Manage tactical activity across social channels
• Report to the Brand Marketing & Strategy Director

Requirements

• Experience in brand marketing, marketing communications, or campaign management, preferably within media, publishing, entertainment, or consumer gaming/tech
• Experience planning, implementing, delivering, and evaluating end-to-end marketing campaigns
• Ability to digest high-level brand strategy and translate it into practical marketing tactics
• Comfortable working with data and analytics tools, such as Google Analytics and social analytics, to evaluate campaign ROI and present performance insights clearly
• Organisation and multitasking skills with high attention to detail in fast-paced environments
• Genuine interest in multiformat/PC gaming, consumer gaming products, and gaming culture is a huge plus

Core Competencies

Demonstrates expertise in brand marketing and campaign management, with a strong ability to translate high-level strategies into actionable marketing tactics. Proficient in utilizing data analytics tools to evaluate campaign performance and ROI within the gaming and entertainment sectors.

Highest-signal resume keywords

• Brand Marketing Experience
• Campaign Management
• Data Analytics Proficiency
• Multitasking Skills
• Gaming Industry Knowledge

Hard Skills

• Campaign Planning
• Campaign Execution
• Performance Evaluation
• Marketing Communications
• Tactical Activity Management

Soft Skills

• Attention to Detail
• Organizational Skills

Industry Keywords

• Media
• Publishing
• Entertainment
• Consumer Gaming
• Gaming Culture

Tools & Technologies

• Google Analytics
• Social Analytics Tools