Senior Marketing Manager

VanRath; Omagh; On-site; GBP 42,000 - 52,000; Full time

Job summary

VanRath is seeking a proactive Marketing Manager to lead the development and execution of marketing activity across the Group. You will drive digital, brand, content campaigns and events, collaborating with Commercial, Editorial and Digital teams to strengthen brand presence and audience growth.

The role covers campaigns, subscriptions, and performance marketing, with responsibilities spanning web, email, SEO and paid channels to optimise ROI and commercial outcomes.

Qualifications

• Bachelor's degree in Marketing or related discipline.
• 3+ years' experience in marketing, digital marketing or eCommerce.
• Experience developing and delivering marketing campaigns.
• Strong digital marketing knowledge across websites, SEO, email, social media and paid campaigns.
• Experience managing and optimising websites and eCommerce platforms.
• Strong understanding of digital customer journeys and conversion optimisation.
• Experience with Google Analytics/GA4, Google Tag Manager and Google Ads.
• Strong SEO knowledge and experience using SEO tools.
• Experience with email marketing platforms such as Klaviyo.
• Strong commercial awareness and ability to interpret performance data.
• Excellent project management and organisational skills.
• Strong communication and stakeholder management skills.
• Highly analytical with excellent attention to detail.
• Ability to manage multiple projects within a fast-paced environment.

Responsibilities

• Develop and deliver marketing plans and campaigns across the Group's brands.
• Support the growth of the customer subscription base through targeted acquisition, engagement and retention activity.
• Manage marketing activity for key consumer-facing brands, with a focus on subscriptions, audience engagement and brand awareness.
• Manage the Group's awards programme, including planning, promotion and delivery.
• Develop and manage digital marketing activity across relevant channels and platforms.
• Manage the Group's website activity, ensuring content is engaging, optimised, up to date and aligned with commercial objectives.
• Provide the Commercial team with high‑quality marketing materials, content and insights to support sales activity.
• Work closely with Commercial, Editorial and Digital teams to develop and deliver integrated campaigns.
• Monitor marketing performance and use data to refine campaigns, improve results and maximise ROI.
• Identify emerging digital trends, technologies and marketing opportunities.
• Maintain a strong understanding of competitor activity, customer behaviour and wider market trends.
• Identify opportunities to improve brand visibility, audience engagement and commercial performance.
• Support the marketing requirements of the Group's individual businesses and brands.
• Ensure the Group's value proposition is communicated consistently across internal and external channels.
• Manage multiple marketing projects and initiatives from concept through to delivery.
• Manage external suppliers, agencies and partners where required.
• Support the wider business with marketing insight, recommendations and new initiatives.

Skills

Marketing strategy

Campaign management

Digital marketing

Brand development

Stakeholder management

Analytics & reporting

Project management

Content planning

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics/GA4

Google Ads

Klaviyo

SEO tools

Looker Studio / Power BI

Job description

Overview of the Company

Our client is a diverse and growing group of businesses operating across media, print, digital and creative services.

With a number of specialist brands within the Group, the business delivers trusted content, high-quality print solutions, creative services and innovative marketing solutions to a wide range of customers and audiences.

As part of continued growth, they are seeking a proactive, creative and commercially driven Marketing Manager to manage and develop marketing activity across the Group.

This is a hands‑on role covering digital, brand, content, campaigns and events. Working closely with Commercial, Editorial and Digital teams, you will help strengthen brand presence, grow audiences and support commercial performance across the business.

Benefits & Salary

• Competitive salary and benefits package

• Opportunity to manage marketing activity across multiple brands

• Broad remit covering digital, brand, content, eCommerce and events

• Opportunity to make a measurable impact on audience and commercial growth

• Collaborative and fast‑paced working environment

• Opportunity to develop and deliver new marketing initiatives

• Career development within a growing Group

Necessary Skills & Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business or a related discipline

• 3+ years' experience in a marketing, digital marketing or eCommerce role

• Experience developing and delivering marketing campaigns

• Strong digital marketing knowledge across websites, SEO, email, social media and paid campaigns

• Experience managing and optimising websites and eCommerce platforms

• Strong understanding of digital customer journeys and conversion optimisation

• Experience with Google Analytics/GA4, Google Tag Manager and Google Ads

• Strong SEO knowledge and experience using SEO tools

• Experience with email marketing platforms such as Klaviyo

• Strong commercial awareness and ability to interpret performance data

• Excellent project management and organisational skills

• Strong communication and stakeholder management skills

• Highly analytical with excellent attention to detail

• Ability to manage multiple projects within a fast‑paced environment

Desirable

• Experience managing marketing activity across multiple brands or business units

• Knowledge of subscription‑based products and recurring revenue models

• Experience with CRM and marketing automation platforms

• Experience managing website projects and working with developers

• Understanding of UX design and conversion rate optimisation

• Basic HTML/CSS knowledge

• Experience with Power BI, Looker Studio or similar reporting platforms

• Background within publishing, print, media or content‑led businesses

Job Responsibilities

• Develop and deliver marketing plans and campaigns across the Group's brands

• Support the growth of the customer subscription base through targeted acquisition, engagement and retention activity

• Manage marketing activity for key consumer‑facing brands, with a focus on subscriptions, audience engagement and brand awareness

• Manage the Group's awards programme, including planning, promotion and delivery

• Develop and manage digital marketing activity across relevant channels and platforms

• Manage the Group's website activity, ensuring content is engaging, optimised, up to date and aligned with commercial objectives

• Provide the Commercial team with high‑quality marketing materials, content and insights to support sales activity

• Work closely with Commercial, Editorial and Digital teams to develop and deliver integrated campaigns

• Monitor marketing performance and use data to refine campaigns, improve results and maximise ROI

• Identify emerging digital trends, technologies and marketing opportunities

• Maintain a strong understanding of competitor activity, customer behaviour and wider market trends

• Identify opportunities to improve brand visibility, audience engagement and commercial performance

• Support the marketing requirements of the Group's individual businesses and brands

• Ensure the Group's value proposition is communicated consistently across internal and external channels

• Manage multiple marketing projects and initiatives from concept through to delivery

• Manage external suppliers, agencies and partners where required

• Support the wider business with marketing insight, recommendations and new initiatives