Senior Marketing Campaigns Lead – Multi-Channel Impact

Government Recruitment Service; Sheffield; On-site; GBP 51,000 - 58,000; Full time

Benefits offered by this job

Disability Confident employer scheme

Job summary

Government Recruitment Service is recruiting for a Senior Marketing Campaigns Manager based in Sheffield or Leeds. The role focuses on shaping communications across DWP channels and paid media, with strong emphasis on audience insight and data-driven campaigns.

You will lead multi-channel campaigns, manage external agencies, and champion continuous improvement while delivering effective leadership and collaboration across teams.

Qualifications

• Experience in developing innovative paid and low/no cost communications strategies.
• Ability to translate business objectives into marketing plans.
• Strong understanding of audiences and behaviour change.

Responsibilities

• Develop end-to-end multi-channel paid media campaigns with sizeable budgets.
• Oversee media planning and buying with external agencies to ensure value for the taxpayer.
• Lead messaging and creative content across campaigns with in-house and agency teams.
• Evaluate campaigns with ongoing optimisation and improvements.
• Provide team leadership, line management and coaching.
• Collaborate with internal teams and senior leaders on strategy.

Skills

Creative campaigns

Strategic thinking

Interpersonal skills

Plain English communication

Audience insight

Stakeholder management

Team leadership

Budget awareness

Tools

Media planning tools

Job description

Government Recruitment Service is recruiting for a Senior Marketing Campaigns Manager based in Sheffield or Leeds. The role focuses on shaping communications across DWP channels and paid media, with strong emphasis on audience insight and data-driven campaigns.

You will lead multi-channel campaigns, manage external agencies, and champion continuous improvement while delivering effective leadership and collaboration across teams.