Senior Marketing Officer

West Midlands Combined Authority (WMCA); Birmingham; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Local Government Pension Scheme

Volunteer leave (3 days)

EV car benefit scheme

Healthcare plans

Costco membership via WMCA

Job summary

West Midlands Combined Authority (WMCA) seeks a Senior Marketing Officer to lead a team delivering insight-led, multi-channel campaigns across the region. You will work on high-profile projects related to transport, skills and the environment, guiding audiences, behaviour change and demonstrable impact.

You will develop long-term strategies, manage budgets and collaborate with partners to optimise marketing activity and ROI, while line-managing a team of marketing professionals.

Qualifications

• Proven experience of developing and leading integrated, multi-channel marketing campaigns with measurable outcomes.
• Experience using audience research, profiling and insights to shape campaigns.
• Experience collaborating with media and creative agencies to run paid, owned and earned campaigns.
• Strong knowledge of digital marketing channels, targeting and optimisation.
• Experience building relationships with senior stakeholders across cross-functional teams.
• Experience leading teams and developing staff performance.
• Experience monitoring campaigns and using data to demonstrate ROI.

Responsibilities

• Lead and project manage integrated multi-channel marketing campaigns from strategy to delivery, optimisation and evaluation.
• Collaborate with Strategic Communications Manager to develop long-term marketing strategies and campaign plans.
• Use audience research and user testing to inform strategy, targeting and customer journeys.
• Manage relationships with media and creative agencies for effective delivery and value for money.
• Lead campaign monitoring and evaluation using performance insights to optimise activity.
• Develop creative, audience-focused campaigns with a digital-first approach.
• Coordinate with digital, CRM, brand and research teams for joined-up activity.
• Manage campaign budgets with effective resource allocation and ROI.

Skills

Integrated campaigns

Audience insight

Media management

Digital marketing

Stakeholder relations

Team leadership

Budget management

Job description

Are you an experienced marketing manager who can combine audience insight, strategic thinking and creative ideas to deliver campaigns that make a measurable difference?

We’re looking for a Senior Marketing Officerto lead a team of marketing professionals in developing and delivering insight-led, multi-channel marketing campaigns across the West Midlands.

This is an opportunity to work on high-profile campaigns covering some of the issues that matter most to people across our region, including transport, skills and the environment. You'll help us reach the right audiences, encourage behaviour change and demonstrate the impact our marketing activity is having.

Why join us?

Our marketing isn't simply about promoting the organisation. It's about helping people understand and access the opportunities, services and changes taking place across the West Midlands.

You’ll lead a varied portfolio of campaigns, shape how we reach and engage different audiences, and use evidence and insight to continually improve our marketing. You’ll also lead and develop team while working with colleagues and partners across the region.

This opportunity is being offered as a 2-year fixed term contract.

What will you be doing?

• Lead and project manage integrated, multi-channel marketing campaigns, from strategy and planning through to delivery, optimisation and evaluation
• Work with the Strategic Communications Manager to develop longer-term marketing strategies and campaign plans
• Use audience research, profiling and user testing to inform campaign strategy, targeting and customer journeys
• Manage relationships with media and creative agencies, ensuring effective delivery and value for money
• Lead campaign monitoring and evaluation, using performance insights to optimise activity and demonstrate impact
• Develop creative, audience-focused campaigns using a digital-first approach
• Work with digital, CRM, brand and research colleagues to deliver joined-up marketing activity
• Manage campaign budgets,ensuring effective allocation of resources and return on investment
• Line manage, support and develop a team of marketing professionals
• Act as a trusted marketing and communications advisor to colleagues and senior stakeholders across the organisation.

What’s essential

We're looking for someone who combines strong marketing expertise with the confidence to lead campaigns, people and relationships.

• Proven experience of developing and leading integrated, multi-channel marketing campaigns that deliver measurable outcomes
• Experience of using audience research,profiling and insights to develop effective marketing strategies and plans
• Experience of working with media and creative agencies and delivering campaigns across paid, owned and earned channels
• Strong understanding of digital marketing channels, audience targeting and campaign optimisation
• Experienace of developing and maintaining effective relationships with senior stakeholders across cross-functional teams
• Experience of mangaing or leading people, supporting their development and delivery
• Experience of campaign monitoring, reporting and evaluation, using performance data to improve results and demonstrate return on investment
• Strong understanding of marketing planning principles, emerging trends and best practice

Location.

The location for this role is 16 Summer Lane with at least 2 days a week spent in the office.

Salary and benefits.

We advertise salary ranges, with new appointments typically starting at the lowest salary point. In exceptional cases, the salary point may be adjusted to secure the best candidate. This approach allows for potential year-on-year salary increases, offering progression and appropriate rewards to employees. Requests for salaries above the maximum advertised range will not be considered.

We offer a comprehensive benefits package that includes:

• Local Government Pension Scheme (one of the most generous pension schemes in the UK).
• Shared Cost Additional Voluntary Contributionscheme where you can build an additional pot of money alongside your pension with contributions exempt from Income Tax and National Insurance contributions (NICs).
• 28 days paid annual leave (with an option to purchase more) + Statutory days.
• EV car benefit scheme
• Healthcare plans.
• Discounted gym membership, will writing,andmortgage advice.
• An option to buy a bicycle, including e-bikes and adapted pedal cycles, at a discounted rate.
• 3 days of paid leave each year to volunteer.
• Interest‑free financing through SmartTech to buy the latest technology
• Discounted shopping with over 2,000 big‑name retailers, and more. You can now also obtain a Costcomembership through the WMCA.
• Boundlessunlocks unlimited entry to top‑rated UK attractions and loads of extra benefits and discounts.
• EyeCare Scheme,offering a free eye test and a financial contribution towards your glasses.

For more information, please visit the benefits page on our career site.

Why join WMCA?

WMCA is laser‑focused on improving the West Midlands, bringing economic growth, jobs, homes, and better journeys to the region. We target local needs where it matters most, ensuring everyone has a job that pays well and has access to safe and affordable places they can call home.

We put people and place at the heart of everything we do, working hand in hand with our partners to direct funding where it's needed most. What you do, really matters. Your expertise will help make a big difference, improving people's lives, every day.

Our Values and Behaviours.

Fostering an environment where people feel valued, included, supported, and proud to contribute to our region is important to us at the WMCA. Our behaviours are more than statements; they guide how we work, make decisions, and treat one another - they set the standards we hold ourselves to and the experience we want others to have.

• Collaborative -We work as one organisation. Together we build trust, connection and shared purpose across teams, partners and residents to create the biggest impact for our region.
• Driven -We are focused on outcomes. We perform at our best to unlock productivity and delivery, achieving the greatest regional impact.
• Inclusive - We value difference. Creating an environment where people belong, and feel psychologically safe, so we can all thrive and shape a West Midlands built for everyone.
• Innovative -We are courageous. We embrace new ideas and challenge the status quo to continuously improve and shape the future of the West Midlands.

Creating an inclusive workplace.

WMCA holds diversity accreditations, such as the RACE Code Quality Mark, Armed Forces Covenant (Gold status) and has been recognised as one of the Inclusive Top 50 Employers and The Times Top 50 Employers for Women. We’re a Disability Confident Employer with ‘Leader’ status, committed to interviewing applicants with disabilities who meet all the essential role criteria.

We are also proud to be a Ban the Box employer, which means we do not ask about criminal convictions at the initial application stage, and will only ask after an offer is made as part of our onboarding checks, which helps us remove barriers for people with past convictions and supporting fair opportunities for all.

We recognise that certain groups, such as women and people of colour, may be less likely to apply for roles if they feel they do not meet all the requirements. However, we encourage individuals who are passionate about the role and want to make