Senior Campaign Lead – Multi-Channel Marketing

Government Recruitment Service; Birmingham; On-site; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Pension contribution 28.97%

25 days annual leave + 8 bank holidays

Flexible working options

Job summary

The Government Recruitment Service advertises a Senior Marketing Manager role for maternity cover in Birmingham, working with the Department for Transport. You will lead multi-channel campaigns, manage budgets and teams, and influence policy-related communications across broadcast, PR, digital, and social media.

You will collaborate with Ministers’ offices, policy colleagues, and external agencies to deliver insight-driven campaigns that support road safety and electric vehicle initiatives, with

Responsibilities

• Reviewing and analysing research and policy to extract and identify relevant insights to shape campaign strategy and activity, maintaining strong relationships with policy and analysis colleagues.
• Campaign planning and delivery across above and below the line channels including broadcast (e.g. radio, video on demand), PR, digital and social media platforms, and brand and media partnerships.
• Project managing complex campaign timelines and providing leadership and oversight on elements of campaign planning and delivery, working collaboratively with external commercial agencies to deliver high-quality, cost-effective collateral to agreed timescales and budget.
• Developing positive relationships with internal and external stakeholders to deliver communications through trusted intermediaries, and working closely with senior leadership, Special Advisers and Private Office to provide campaign updates and secure approvals.
• Managing marketing budgets and developing and delivering evaluation plans to assess impact and effectiveness of campaign activity, to ensure value for money and to apply learnings to future activity.
• Providing marketing expertise and advice to wider DfT communications and policy colleagues and providing oversight of brand channels such as social media, website and newsletters where necessary. Support responding to FOIs, PQs, TOs and other correspondence.
• People management, developing direct reports and managing teams to deliver campaigns.

Job description

The Government Recruitment Service advertises a Senior Marketing Manager role for maternity cover in Birmingham, working with the Department for Transport. You will lead multi-channel campaigns, manage budgets and teams, and influence policy-related communications across broadcast, PR, digital, and social media.

You will collaborate with Ministers’ offices, policy colleagues, and external agencies to deliver insight-driven campaigns that support road safety and electric vehicle initiatives, with