Senior Marketing Executive

ParentPay Group; United Kingdom; Remote; GBP 35,000 - 52,000; Full time

Job summary

ParentPay Group is seeking a Senior Marketing Executive to plan and deliver marketing campaigns that transform customer insight into demand and retention. This remote UK role requires hands-on campaign planning and delivery across various channels, collaborating with the Senior Marketing Manager and cross-functional teams to drive results.

You will develop audience content, support events and partnerships, and ensure on-brand communications while measuring performance and optimising activity for

Responsibilities

• Plan, manage and deliver integrated multi-channel B2B campaigns from brief through execution, optimisation and review.
• Develop targeted campaigns using customer insights, market research and business priorities.
• Coordinate participation in industry events, exhibitions and webinars and manage promotion logistics.

Job description

Senior Marketing Executive

Department: Marketing

Employment Type: Permanent - Full Time

Location: Remote, UK

Reporting To: Adam Smith- Senior Marketing Manager

Description

As Senior Marketing Executive, you will plan and deliver assigned marketing campaigns and initiatives, translating customer insight, commercial priorities and agreed product go-to-market plans into integrated activity that builds awareness, engagement, demand, pipeline and retention.

This is a hands‑on campaign planning and delivery role. You will take responsibility for assigned campaigns and activity from planning through execution, optimisation and review, using customer and market insight alongside agreed business and go-to‑market priorities to inform campaign content, channels and tactics. You will contribute ideas and recommendations to campaign planning and work closely with the Senior Marketing Manager and wider teams to deliver effective, joined‑up campaigns.

You will work closely with colleagues across Marketing, Sales, Product Marketing, Product and other teams. Your role will include developing audience data, creating content and communications, supporting events and partnerships, briefing specialist teams and agencies, coordinating timelines and stakeholders, and using performance insight and learning to continuously improve results.

Key Responsibilities

Campaign Planning & Delivery

• Plan, manage and deliver integrated, multi‑channel B2B campaigns from brief through execution, optimisation and review, ensuring timely, high‑quality delivery.
• Use customer insights, market research, audience segmentation and commercial priorities to develop targeted campaigns aligned with business objectives.

Partnerships & Events

• Build relationships with industry and strategic partners to support joint marketing campaigns, content and communications.
• Coordinate participation in industry events, exhibitions, conferences and webinars, managing promotion, logistics and follow‑up activities.

Content Creation & Communications

• Create engaging, high‑quality marketing content across email, websites, blogs, campaigns and lead‑generation materials, including thought leadership resources.
• Ensure consistent brand messaging, tone of voice and visual identity, using tools such as Adobe Express and Figma to develop creative assets.

Email & Digital Marketing

• Plan and deliver targeted email campaigns supporting customer acquisition, lead nurturing, engagement, upselling and cross‑selling.
• Collaborate with CRM, web, email and social teams to deliver digital campaigns, monitor performance and optimise results.

Creative, Agency & Production Management

• Develop clear creative briefs and coordinate internal teams and external agencies across design, web, social media and CRM.
• Manage campaign asset production, timelines, feedback and approvals, ensuring consistent branding and high‑quality delivery.

Stakeholder Collaboration

• Build strong relationships across Marketing, Sales, Product Marketing and other teams to support campaign planning and execution.
• Coordinate stakeholders, gather requirements and share customer insights, ensuring clear responsibilities, timelines and effective collaboration.

Performance Measurement & Optimisation

• Monitor campaign performance against agreed KPIs, producing reports, insights and recommendations for stakeholders.
• Analyse campaign results and feedback to optimise marketing activity, improve effectiveness and support continuous improvement.

Skills, Knowledge and Expertise

KPIs

• Campaign delivery: Effective delivery of assigned campaigns and initiatives against agreed objectives, timelines and quality standards.
• Campaign impact: Contribution to awareness, engagement, leads, opportunities, pipeline and retention, as relevant to campaign objectives.
• Audience & channel performance: Growth, quality and engagement of target audiences and effective performance across relevant marketing channels
• Events & partnerships: Effective delivery and contribution of assigned events, partnerships and joint marketing activity.
• Delivery quality & collaboration: Consistent, timely and on‑brand delivery, with effective coordination and communication across stakeholders.

Competencies

• Customer Focused: Builds an understanding of customer needs and uses customer insight to support relevant and effective marketing activity.
• Plans and Aligns: Plans and organises work effectively, managing priorities, timelines and dependencies to support reliable delivery.
• Decision Quality: Uses relevant information and sound judgement to make decisions within their area of responsibility, seeking input where appropriate.
• Communicates Effectively: Communicates clearly and effectively in written and verbal formats, listening actively and adapting communication for different audiences.
• Resourcefulness: Uses available resources, relationships and problem‑solving to overcome obstacles and maintain progress.
• Action Oriented: Approaches tasks with energy and a can‑do attitude, taking initiative and acting without unnecessary oversight to deliver against commitments and deadlines.
• Manages Ambiguity: Works constructively through uncertainty and change, adapting to changing circumstances and seeking clarity where needed.