Marketing Executive

Aqa; Manchester; On-site; GBP 30,000 - 42,000; Full time

Job summary

AQA in Manchester is seeking a Marketing Executive to drive integrated campaigns across digital channels, deliver resourceful content, and collaborate with Marketing Operations and Campaign teams to optimise activity and ROI.

You will manage campaigns end-to-end, coordinate stakeholders, and ensure on-brand communications while supporting customer engagement across social, web, email and other channels.

Qualifications

• Experience delivering cross-channel campaigns with measurable results.
• Ability to write clear, compelling content for digital and offline channels.
• Strong project management with ability to meet time and budget constraints.
• Experience collaborating with multiple teams and external agencies.
• Data-driven approach to optimise campaigns and ROI.

Responsibilities

• Develop creative and successful integrated campaigns in collaboration with Marketing Managers.
• Schedule activity delivery to time and budget, including content for customer engagement.
• Create impactful copy and content for online and offline channels.
• Manage day-to-day running of campaigns from concept to completion, meeting briefs and ROI.
• Monitor activity and adjust based on market needs and competitor activity.
• Analyse channels with the Marketing Analyst to optimise performance.
• Identify process improvements to increase efficiency and effectiveness.
• Coordinate internal stakeholders to handle customer enquiries efficiently.
• Manage relationships with internal departments and external agencies.
• Oversee email communications and audience segmentation using Microsoft Dynamics.
• Ensure content is on-brand and aligns with house style and core values.

Skills

Integrated campaigns

Digital marketing

Copywriting

Project management

Stakeholder management

Analytics

Tools

Microsoft Dynamics

Job description

Description

Summary

Responsible for successful and timely delivery of integrated campaign activity utilising a range of channels and incorporating all customer activity with an emphasis on digital channels such as social media, web, email. The scope of this role includes the delivery of teacher resources and content to support customers’ engagement and the proposition. Work collaboratively in a matrix structure to support ongoing monitoring of activity and campaign optimisation. Landscape: Working alongside other Marketing Executives, Marketing Coordinators, and Deputy Marketing Managers, you will also work with the Marketing Operations team, to ensure scheduling and analysis is done on time. The Marketing & Brand teams consist of the Market Strategy team, the Marketing Operations team, and the Marketing Campaign team. The Marketing & Brand teams sit within the Corporate Affairs & Marketing directorate, which also includes Internal Communications, External Communications, and Policy & Public Affairs.

Activities

• Develop creative and successful integrated campaigns, in collaboration with the Marketing Managers in a matrix structure, to meet the agreed business objectives.
• Work with the Marketing team to effectively schedule delivery of activity to time and budget, including all content to support all customer engagement activity.
• Develop impactful copy and content to support a range of promotional customer activities across a range of online and offline channels, working with marketing teams, and subject experts as required.
• Manage and deliver the effective day to day running of integrated tactical campaigns from concept to completion, ensuring they are delivered on time, to brief, on budget and meeting the pre-agreed objectives and ROI.
• Manage and continually monitor activity responding to market needs including reviewing against competitor campaign activity and ensure key stakeholders are updated.
• Responsible for monitoring marketing channels and working in collaboration with the marketing team to take appropriate actions in-line with business objectives.
• Work with the Marketing Analyst and Marketing Managers to produce analysis to continually optimise activity to achieve agreed targets and make recommendations for future improvements.
• Identify and make recommendations for improvements to processes to improve efficiencies and effectiveness.
• Ensure internal stakeholders are up to date and briefed to handle customer enquiries efficiently and effectively.
• Manage the working relationships with internal departments and external agencies ie commissioning agencies and/or third parties and managing their output.
• Manage email communications including the creation of segments and contact lists using Microsoft Dynamics.
• Ensure work is on brand, follows our house style and guidelines, as well as incorporating our core values.

Need to know

• Work with others to achieve the organisation and team vision, contributing expertise and developing self and others to achieve excellence
• Challenges self and others to create solutions and strives for improved ways of working
• Understands individual part to play in achieving success; takes ownership and accepts accountability
• Successful track record of managing and delivering complex, high profile, projects across a range of media and audiences (ie acquisition and retention)
• Experience and familiarity with the full channel mix, with an emphasis on digital channels such as social media, web and email and a thorough understanding of SEO, PPC and mobile marketing techniques
• The ability to work with internal stakeholders to support effective delivery