Marketing Manager

CST Ltd; Borehamwood; On-site; GBP 70,000 - 90,000; Full time

Job summary

CST Ltd in Borehamwood, United Kingdom, is seeking a senior marketer to own strategy, lead a small team, and drive product launches to accelerate growth. You will manage end-to-end campaigns across offline and online channels, develop the company brand, and translate capabilities into compelling narratives for sales.

You will oversee content creation, events, website updates, and marketing analytics to increase lead generation and customer lifetime value.

Qualifications

• Minimum five years in marketing with leadership experience.
• Experience in B2B marketing for technology products is essential.
• Proven ability to plan and execute multi-platform campaigns.
• Excellent copywriting and storytelling with clear value propositions.
• Strong English communication and stakeholder management.

Responsibilities

• Plan, run and monitor end-to-end marketing campaigns across offline and online channels.
• Oversee social media accounts and create engaging content.
• Develop and manage the company brand across platforms.
• Lead competitive intelligence and shape pricing narratives.
• Organise events and product roadshows, assist with advertising and displays.
• Create marketing materials and sales enablement assets.
• Research industry trends and consumer behaviour to inform strategy.
• Update website with news and blog content; support site performance analysis.
• Develop sales tools and train the Sales Team to improve activity and close rates.
• Own win/loss analysis and build battlecards for sales positioning.
• Contribute to internal communications and monthly/board reporting.
• Ad hoc duties aligned with sales and marketing activities.

Skills

Marketing strategy

Brand management

Content marketing

Copywriting

Lead generation

Social media

B2B marketing

Performance analytics

Team leadership

Campaign management

Education

Marketing degree or CIM Level 6

Tools

Adobe InDesign

WordPress

TYPO3

HubSpot

Google Analytics

Microsoft Office

Job description

Responsible for our Marketing success, you will serve to deliver product strategy, sales execution and market revenue growth. Owning our strategy, you will set our position, drive marketing and product launches and building high impact enablement assets. You will contribute and oversee core disciplines of the department, managing a small team of two with a Graphic Designer & CRM Owner / Copywriter. Department disciplines include marketing strategy, website, content marketing, copywriting, print, multi-media, digital, social media, direct marketing, promotional marketing, project and supplier management, and marketing planning to deliver engaging sales campaigns, support new client acquisition and current client retention. Develop and implement the marketing strategy to increase brand awareness and drive sales.

• Plan, run and monitor end-to-end marketing campaigns (offline and online), including lead generation campaigns to acquire new clients.
• Oversee social media accounts and engaging content for various platforms.
• Developing the company brand for all sectors across multiple platforms, increasing measured engagement.
• You will lead competitive intelligence, influence pricing frameworks, and translate product capabilities into compelling narratives that accelerate sales win rates and expand customer lifetime value.
• Organise and attend (occasionally) major company events, including industry tradeshows and product roadshows, assist with advertising and display using branding opportunities, and seeking new business possibilities.
• Create visually appealing graphics and content for marketing materials: new product launches, brochures, sales presentations etc.
• Conduct and deliver research on industry trends and consumer behaviour.
• Updates to company website with news articles, blog entries and copywriting, assisting with website development and analysing the website performance.
• Help build impactful sales tools (demo scripts, one-pagers, case studies) and conduct regular training to the Sales Team to help increase their activities and close rates.
• Own win/loss analysis, track competitor pricing/features, and build actionable battlecards to ensure sales reps are positioned for success.
• Help to build customer success with communications that increase LTV and reduce churn. Bring competitive and customer insights to the table to influence product tiering, pricing, and packaging structures.
• anage internal communications and provide active input to CST social activities, volunteer initiatives, employee recognition and awards, quarterly events etc
• Prepare monthly reports for management and quarterly Board Report
• Occasional ad hoc duties from time to time in keeping with sales and marketing activities.
• Over five years of experience in a with demonstrated ability to fly high and low; setting high level strategy with leadership while independently driving success.
• Loves marketing and can convey engaging messages multi-industry and multi-platform
• B2B marketing - preferably technology products
• Active experience building marketing workflows
• Mac platform. Softwares used are Adobe, InDesign, WordPress, Typo 3, Microsoft suite, CRM proficient (HubSpot)
• Experience of using metrics for reporting and performance purposes
• A focused advocate of the Company's objectives, revenue targets and sales activity
• Creative problem solver who can bring great ideas to the table
• Strong communication skills: clarity, persuasion, negotiation and diplomacy
• Excellent copywriting skills to help convey messages to different audiences and channels, capable of simplifying complex technical capabilities into clear value propositions.
• Experience with performance marketing, analysing data using tools such as Google Analytics
• Well-developed research skills with the ability to gather insights from various sources
• English proficiency (oral and written)
• Likely Qualification A degree in Marketing or closely related course of study OR CIM Marketing Qualification with Diploma (Level 6) in Professional Marketing / Professional Digital Marketing, Success in this role means that within 6 months, you have established a full understanding of our products and markets. You have enabled a framework across core customer segments, executed campaigns with direct pipeline attribution and delivered regular feedback to the Sales Team and Board. Within 12 months, your initiatives consistently drive measurable pipeline growth, increase engagement and client win rates and establish feedback loops into the product roadmap using advanced workflows. Experience around Marketing AI, Content Generation and Data Analysis is advantageous.