Senior Marketing Executive

Bruntwood; Manchester; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

28 days holiday

Birthday off

Company bonus

Volunteer time

Sabbatical

Healthcare plan

Life assurance

Pension up to 8%

Discounts & cashback

Learning loan £2000

Job summary

Bruntwood SciTech in Manchester is seeking a Marketing Executive to own regional campaigns for the city centre portfolio, driving brand awareness and customer acquisition.

You will manage content, brochures, and digital assets with Salesforce and Marketing Cloud, collaborating with the commercial team to deliver measurable ROI.

Qualifications

• Broad range of marketing skills across brand channels.
• Ability to drive campaigns with ROI focus.
• Experience with brochures and commercial packs.
• Experience in in-house or agency Marketing Executive role.
• Commercially creative with ROI mindset.

Responsibilities

• Support development of brand awareness/customer acquisition campaigns and tactics.
• Own and drive the regional marketing plan.
• Support integrated campaigns using online and offline channels with reporting analytics.
• Lead website content updates for your region; keep imagery and case studies fresh.
• Support production of content (blogs, press releases, videos) with central digital team.
• Create engaging materials for prospecting (presentations, brochures, sales packs).
• Manage PR and community communications across channels.
• Use Salesforce and Marketing Cloud to support prospecting and lead generation.
• Review marketing activity to measure ROI.
• Manage marketing budget for cost-effective initiatives and impact.
• Act as brand guardian for Bruntwood SciTech with growth and equity.

Skills

Campaign management

Brand marketing

Content creation

Stakeholder collaboration

Commercial thinking

Marketing executive experience

Tools

Salesforce

Marketing Cloud

Job description

Bruntwood SciTech is the UK’s largest property platform dedicated to the growth of the tech, innovation and science sectors.It is also the leading developer of city-wide innovation ecosystems and specialist environments, helping companies - from startups to global powerhouses - to form, scale and grow.

Valued at £1.6bn, Bruntwood SciTech has a portfolio of 5.2m sq ft across 10 campus locations and 28 city centre innovation hubs in Manchester, Cheshire, Birmingham, Leeds, Liverpool and Cambridge. It has plans to create a £2bn portfolio by 2033 and has a 900,000 sq ft secured development pipeline.

Have a look at these videos to give an insight into who we are:

You’ll be based at our head office based in the heart of Manchester City Centre - Union on Albert Square. Working in a collective marketing and design team of 15.

What you’ll be doing:

• Support the development of brand awareness/customer acquisition campaigns and tactics for Bruntwood SciTech’s Manchester city centre portfolio to meet its property lettings targets
• Own and drive the regional marketing plan
• Support on the creation of integrated campaigns utilising both online and offline channels with strong assets and reporting analytics to measure success
• Lead on Bruntwood SciTech’s website content updates for your region, keeping imagery, content and case studies fresh and updated
• Support the production of content (blogs, articles, press releases and videos) for the website/digital channels, working effectively with our central digital team
• Work with the commercial team to assist in creation of engaging materials to support prospecting including presentations, brochures, sales packs, CGIs and hoardings
• PR and community communications - keeping the media, our customers and stakeholders informed of our plans, ambitions and successes through on and offline channels
• Use tools such as Salesforce and Marketing Cloud to support prospecting and lead generation
• Review and report on marketing activity to ensure return on investment
• Responsible for managing aspects of the marketing budget, ensuring cost-effective initiatives while maximising impact
• Act as a brand guardian for Bruntwood SciTech, supporting the growth, awareness and equity of the brand

What we’re looking for:

• A broad range of marketing skills covering the brand marketing channels
• Ability to drive campaigns, taking ownership of performance - collaborating closely with the commercial team
• Work closely with our social and digital teams when driving campaigns
• Experience of creating brochures and commercial packs
• Champion marketing activity/campaigns and whilst collaborating with wider internal stakeholders, also you’ll be comfortable to challenge when necessary
• You’ll be commercially creative, thinking of new ideas and fresh approaches, whilst keeping in mind the ROI
• You’ll have worked in an inhouse marketing role or agency at Marketing Executive level

We really believe that if you’re brilliant to work with, you deserve brilliant things in return:

• 28 days holiday plus you get your Birthday off work - and if that’s not enough you can also buy & sell holidays too
• Company bonus - paid annually
• 24 hours a year volunteer time - there are endless opportunities for you to get involved in supporting the causes that matter most to you
• Sabbatical of up to 12 months so you can take a career break after five years with us
• Healthcare cash plan for all colleagues, so you can claim back medical expenses like optical, dentist & physiotherapy. We also offer free private healthcare cover on an opt in basis too
• Life assurance cover for all colleagues
• Up to 8% matched pension scheme
• Discounts & cashback at leading retailers
• Enhanced maternity / shared parental leave - 26 weeks fully paid leave
• Interest free loans to pursue your passions and apply for up to £2000 towards learning a new skill

In addition to what to expect within the role and your benefits, it’s good to know that you’ll be working for a business that gives back - The Oglesby Charitable Trust has donated more than £30m since it started out in 2001. Supporting charities across Arts and Culture, Education, Environment, Medical Research and Social & Health Inequality.