Senior Marketing Executive

Bruntwood; Greater Manchester; On-site; GBP 28,000 - 42,000; Full time

Benefits offered by this job

28 days holiday

Birthday off work

Company bonus

Volunteer day

Sabbatical

Private healthcare

Life assurance

Pension - employer match

Discounts & cashback

Job summary

Bruntwood SciTech is seeking a Marketing Executive to help grow its Manchester city centre portfolio. You will own regional marketing plans, drive integrated campaigns across online and offline channels, and work with our central digital team to keep content fresh.

Based in Manchester, you’ll collaborate with the commercial team to create brochures, sales packs and CGIs, use Salesforce and Marketing Cloud for lead generation, and monitor ROI to maximise impact while guarding the Bruntwood

Qualifications

• Experience in in-house marketing or agency at Marketing Executive level.
• Ability to drive campaigns and own performance.
• Experience creating brochures and commercial packs.
• Collaborate with social and digital teams.

Responsibilities

• Develop the regional marketing plan and own regional campaigns.
• Lead integrated campaigns across online and offline channels with assets and analytics.
• Lead on website content updates for your region, keeping imagery and case studies fresh.
• Support production of content (blogs, articles, press releases, videos) for digital channels.
• Create prospecting materials (presentations, brochures, sales packs, CGIs, hoardings) with the commercial team.
• Manage PR and community communications – inform media, customers and stakeholders.
• Use Salesforce and Marketing Cloud to support lead generation and prospecting.
• Review marketing activity and ROI to ensure impact.
• Manage elements of the marketing budget for cost-effective initiatives.
• Act as a brand guardian for Bruntwood SciTech.

Skills

Brand marketing

Campaign management

Content creation

Digital marketing

Stakeholder collaboration

Tools

Salesforce

Marketing Cloud

Job description

Bruntwood SciTech is the UK’s largest property platform dedicated to the growth of the tech, innovation and science sectors.It is also the leading developer of city-wide innovation ecosystems and specialist environments, helping companies - from startups to global powerhouses - to form, scale and grow.

Valued at £1.6bn, Bruntwood SciTech has a portfolio of 5.2m sq ft across 10 campus locations and 28 city centre innovation hubs in Manchester, Cheshire, Birmingham, Leeds, Liverpool and Cambridge. It has plans to create a £2bn portfolio by 2033 and has a 900,000 sq ft secured development pipeline.

Some examples of our varied portfolio include: Bloc , Alderley Park , Circle Square and Pall Mall

Have a look at these videos to give an insight into who we are:

Bruntwood

Bruntwood SciTech

Sustainability at Bruntwood

You’ll be based at our head office based in the heart of Manchester City Centre - Union on Albert Square. Working in a collective marketing and design team of 15.

What you’ll be doing:

• Support the development of brand awareness/customer acquisition campaigns and tactics for Bruntwood SciTech’s Manchester city centre portfolio to meet its property lettings targets
• Own and drive the regional marketing plan
• Support on the creation of integrated campaigns utilising both online and offline channels with strong assets and reporting analytics to measure success
• Lead on Bruntwood SciTech’s website content updates for your region, keeping imagery, content and case studies fresh and updated
• Support the production of content (blogs, articles, press releases and videos) for the website/digital channels, working effectively with our central digital team
• Work with the commercial team to assist in creation of engaging materials to support prospecting including presentations, brochures, sales packs, CGIs and hoardings
• PR and community communications - keeping the media, our customers and stakeholders informed of our plans, ambitions and successes through on and offline channels
• Use tools such as Salesforce and Marketing Cloud to support prospecting and lead generation
• Review and report on marketing activity to ensure return on investment
• Responsible for managing aspects of the marketing budget, ensuring cost-effective initiatives while maximising impact
• Act as a brand guardian for Bruntwood SciTech, supporting the growth, awareness and equity of the brand

What we’re looking for:

• A broad range of marketing skills covering the brand marketing channels
• Ability to drive campaigns, taking ownership of performance - collaborating closely with the commercial team
• Work closely with our social and digital teams when driving campaigns
• Experience of creating brochures and commercial packs
• Champion marketing activity/campaigns and whilst collaborating with wider internal stakeholders, also you’ll be comfortable to challenge when necessary
• You’ll have worked in an inhouse marketing role or agency at Marketing Executive level

We really believe that if you’re brilliant to work with, you deserve brilliant things in return:

• 28 days holiday plus you get your Birthday off work - and if that’s not enough you can also buy & sell holidays too
• Company bonus - paid annually
• 24 hours a year volunteer time - there are endless opportunities for you to get involved in supporting the causes that matter most to you
• Sabbatical of up to 12 months so you can take a career break after five years with us
• Healthcare cash plan for all colleagues, so you can claim back medical expenses like optical, dentist & physiotherapy. We also offer free private healthcare cover on an opt in basis too
• Life assurance cover for all colleagues
• Up to 8% matched pension scheme
• Discounts & cashback at leading retailers
• Enhanced maternity / shared parental leave - 26 weeks fully paid leave
• Interest free loans to pursue your passions and apply for up to £2000 towards learning a new skill

In addition to what to expect within the role and your benefits, it’s good to know that you’ll be working for a business that gives back - The Oglesby Charitable Trust has donated more than £30m since it started out in 2001. Supporting charities across Arts and Culture, Education, Environment, Medical Research and Social & Health Inequality.