Senior Marketing Executive

PEI Group; City Of London; On-site; GBP 35,000 - 50,000; Full time

Job summary

PEI Group is seeking a Senior Marketing Executive to support marketing activities within the Infrastructure and Agri portfolio. The role involves creating and executing marketing plans, managing campaigns across digital platforms, and collaborating with a global marketing team. Ideal candidates will have a Bachelor's degree and at least 2 years of B2B marketing experience, with strong communication and analytical skills.

Qualifications

• At least 2 years’ experience in B2B marketing.
• Experience in business information subscriptions desirable.
• Strong prioritisation skills in a fast-paced environment.

Responsibilities

• Build marketing plans for campaigns across various brands.
• Manage website content and social media campaigns.
• Work with data team to target email data sets.

Skills

Attention to detail

Written communication

Verbal communication

Creative thinking

Problem solving

Data analysis

Social media knowledge

Education

Bachelor’s Degree - B.S. or B.A.

Tools

Microsoft Office

Email systems

CMS

CRM

Job description

About The Role

Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets.

The marketing team will be strategic partners to the business, collaborating to design and deliver customer-centric, creative and high-performance programs which improve brand preference, engage more market professionals and underpin commercial success.

The Senior Marketing Executive, based in London, will support digital information platforms marketing activity within the Infrastructure and Agri portfolio. You will build marketing plans to generate results-driven marketing campaigns across a portfolio of brands and will be responsible for the execution of all marketing activities including email, website, digital, analysis, data selections, copywriting and social media.

You will have end-to-end campaign responsibility for some brands in the portfolio. The ideal candidate is a highly organised individual with the ability to multi-task in a fast-paced environment. Strong prioritisation skills are key.

You should be a confident individual able to work and communicate with a large global marketing team as this will be a daily part of your role.

• Work closely with senior members of the marketing team to plan and deliver the best mix of activity to grow the subscriptions customer base.
• Understand target audiences and their needs at the organisation and person level, as well as our product content and services.
• Work with the data team to build targeted email data sets to effectively target and convert prospects, as well as expand users per account for your brands.
• Planning and execution of marketing across the full marketing mix (sales materials, email, digital channels, social media, website).
• Create and send email campaigns, report on activity, response rates, targets and KPIs.
• Manage website content, update content regularly as required, suggest improvements.
• Create and implement social media campaigns.
• Work within templates and together with the design team to create and update content pieces.
• Liaise with suppliers including printers.
• Work with the data team to build targeted email data sets to effectively target and convert prospects, as well as expand users per account for your brands.

About You

Experience & Skills

• Bachelor’s Degree - B.S. or B.A.
• At least 2 years’ experience working in a B2B marketing team, business information subscriptions experience desirable.
• Attention to detail, strong written and verbal communication skills.
• Ability to work to deadlines and prioritise tasks, comfortable working as part of a global team, also with colleagues in events and networks.
• Confident working with numbers, spreadsheets and the full Microsoft Office suite.
• Knowledge of and experience using social media platforms and building engaged communities.
• Experience with email systems, web-based software, back-end website CMS and CRM.
• Energy and confidence in dealing with and influencing a variety of stakeholders, calm under pressure.
• Creative thinker and problem solver, eager to suggest new ideas/ways of doing things.
• Strong creative copywriting skills.
• Learning mindset - keen to develop understanding and expertise in our markets and audiences, relationships across the business and within the industry.

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About Us

Who we are:

PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 490 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.

What we do:

PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.

At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equalopportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.

PEI Group supports flexible working arrangements, and we welcome career returners.