Senior Marketing Executive

JR United Kingdom; Reading; On-site; GBP 35,000 - 55,000; Full time

Job summary

An innovative company is seeking a dynamic marketing professional to enhance its demand generation efforts. This pivotal role involves crafting personalized marketing strategies that resonate with high-value accounts, utilizing advanced marketing automation tools to drive engagement and conversion. The successful candidate will collaborate with cross-functional teams to develop compelling content and campaigns, ensuring alignment with business goals. If you're passionate about leveraging marketing to create meaningful customer relationships and thrive in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 3+ years in marketing, demand generation, or related roles.
• Strong knowledge of lead generation strategies and tools.

Responsibilities

• Drive ABM strategies and develop personalized relationships with key accounts.
• Create targeted content and marketing assets for ABM campaigns.

Skills

Inbound Marketing

Content Marketing

Lead Generation

Email Marketing

Analytical Skills

Communication Skills

Education

Bachelor's degree in Marketing

CIM qualification

Tools

HubSpot

CRM Systems

Job description

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Reporting to the VP of Marketing and Business Development, this role is integral to maximising our marketing generated revenue for the business – ensuring that our marketing campaigns and efforts deliver high quality leads and a trusted brand. This role will work closely with the Learning Solutions Sales team to drive demand generation and improve conversion of inbound activity. Experienced in inbound, events and content marketing techniques, the successful candidate will work with the business to create content and materials that reach, attract and convert prospects across all channels.

Marketing automation sits at the heart of what we do. We use Hubspot daily to power our marketing campaigns, from lead scoring to scheduling and publishing, it allows us to scale up our activities. With that in mind, marketing plans will cover a comprehensive range of channels and media in order to attract, retain and engage with customers throughout their lifecycle. From thought leadership to demand generation, marketing activities will exceed customer expectations and drive business value.

This role is pivotal to our business – the way we position our brand, attract prospects, and nurture them to leads – is all in the hands of this role.

3. REPORTING RELATIONSHIP

Reports directly to: VP, Marketing and Business Development

Direct Reports: N/A

4. MAIN CUSTOMERS / CONTACTS

Internally, the role will involve working with:

· The Learning Solutions Team (Sales)

· The Learning Success Team (Account Management)

· The Content Team

· The Technical Team

Externally, the role will involve working with and managing relationships with agency partners, including:

· Graphic design

· Public relations

· Trade publications

5. PRINCIPAL RESPONSIBILITIES

Drive the development and execution of 1:1 and 1:many ABM strategies, focusing on building strong, personalized relationships with key accounts while maintaining a consistent brand identity across campaigns.

Collaborate on the creation of targeted thought leadership content such as case studies, whitepapers, and blog posts that speak directly to the needs of high-value accounts, showcasing the company's expertise and reinforcing its reputation within key industries.

Partner with cross-functional teams to craft tailored marketing assets for ABM campaigns, including landing pages, social media outreach, online advertising, personalized email sequences, and sales collateral, ensuring alignment with account-specific needs and interests.

Drive demand generation efforts, supporting the planning and execution of targeted marketing campaigns designed to engage and convert specific accounts, while regularly analyzing campaign performance to refine strategies.

Assist in collecting and analyzing ABM-related data, including account-level engagement metrics, to generate actionable insights for optimizing future ABM campaigns and informing strategic decisions.

Support the coordination and execution of account-focused events such as personalized webinars, exclusive conferences, and high-impact tradeshows that cater to key accounts, ensuring relevance and engagement.

Stay informed on emerging best practices, industry trends, and new technologies, and recommend innovative approaches to enhance account-based strategies and drive more effective targeting of key accounts.

6. EXPERIENCE AND QUALIFICATIONS

Technical Skills:

· Bachelor's degree or CIM qualification in marketing, business, or a related field.

· 3+ years of experience in marketing, demand generation, or a related role, ideally in a SaaS or technology-driven environment. Previous experience in Learning is a plus.

· Experienced with the HubSpot marketing suite, including scheduling, automating, and reporting marketing activities.

· Strong knowledge of lead generation strategies, tactics, and tools, including digital marketing, content marketing, email marketing, marketing automation, and CRM systems.

· Proven track record of successfully developing and executing marketing campaigns that drive business results.

· Familiarity with social media platforms, digital marketing, and SEO/SEM techniques.

· Strong writing skills with the ability to create compelling and concise marketing content.

· Excellent analytical skills with the ability to interpret data and metrics to make data-driven decisions and drive optimization strategies.

Soft Skills:

· Exceptional communication skills, both written and verbal, with the ability to effectively collaborate with stakeholders at all levels of the organization.

· Detail-oriented with excellent organizational and project management abilities.

· Ability to thrive in a fast-paced, dynamic environment with changing priorities and deadlines.

· A team player who enjoys working with others and contributing to the success of the team.

· A strong sense of ownership and accountability.