Senior Marketing Executive

ROYAL BOTANIC GARDENS/KEW GARDENS; London; Hybrid; GBP 39,000; Full time

Job summary

Join the visitor marketing team at a leading plant science institute, Kew Gardens, as a Senior Marketing Executive. You will manage multi-channel campaigns to drive visitor engagement, oversee budgets, and collaborate with partners. This hybrid role offers flexibility and a chance to contribute to meaningful environmental initiatives.

Benefits

Continuous Learning Opportunities

Generous Annual Leave

Flexible Working Arrangements

Employee Assistance Programme

Wellbeing Support

Cycle-to-Work Scheme

Discounted Gym Memberships

Competitive Pension

Employee Discounts

Free Entry to National Museums

Qualifications

• Experience in managing multi-channel marketing campaigns.
• Proven ability to evaluate campaign effectiveness.

Responsibilities

• Deliver a range of marketing activities and campaigns.
• Manage paid social media and partner liaising.

Skills

Campaign Management

Media Planning

Creative Development

Social Media Management

Budget Oversight

Job description

Job Details

• Hours of work: Full time
• Contract Type: Permanent
• Contract start date: Provisionally 10 July 2025
• Salary: £38,100 per annum [Band D]
• Directorate: Marketing & Commercial Enterprise
• Location: Kew Gardens, Richmond, Hybrid
• Closing Date: 01/06/2025

About the Role

This is an exciting opportunity to join the visitor marketing team at Kew Gardens. We drive day-paying visitors to experience one of the most diverse places on earth. With engaging programmes and exhibitions to promote, this role involves managing multi-channel campaigns across digital and non-digital platforms.

The Senior Marketing Executive will be responsible for delivering a range of marketing activities and campaigns, including proposition and creative development, media planning, campaign asset delivery, paid social media management, partner liaising, campaign evaluation, and budget oversight.

This role is based at Kew with the option of regular home working, subject to operational requirements.

About RBG Kew

The Royal Botanic Gardens, Kew (RBG Kew), is a leading plant science institute, UNESCO World Heritage Site, and major visitor attraction. Our mission is to understand and protect plants and fungi for the well-being of people and the future of life on Earth.

We are committed to ending the extinction crisis and creating a world where nature is protected, valued, and sustainably managed. We achieve this through scientific research, extensive plant and fungi collections, global partnerships, and our historic gardens at Kew and Wakehurst.

Benefits

Our benefits include opportunities for continuous learning, a generous annual leave entitlement, flexible working arrangements, an Employee Assistance Programme, wellbeing support such as cycle-to-work schemes and discounted gym memberships, a competitive pension, employee discounts, free entry to national museums and galleries, and access to our gardens at Kew and Wakehurst.

We are committed to equality of opportunity and welcome applications from all community sections. We particularly encourage applications from disabled candidates who meet the essential criteria.

No agencies please.