Future Students Marketing Officer — Data-Driven Campaigns

The Manchester Metropolitan University; Manchester; Hybrid; GBP 32,000 - 48,000; Full time

Benefits offered by this job

Hybrid working

Flexible working arrangements

Job summary

The Manchester Metropolitan University is seeking a Marketing Officer to support undergraduate and postgraduate campaigns for Home recruitment. You will help develop integrated multichannel campaigns, create compelling content and optimise performance to maximise conversion across the student recruitment journey.

You’ll collaborate with Recruitment, Digital and Creative Services teams, report to the Marketing Manager, and contribute to both UG and PG home recruitment objectives in a fast-paced

Qualifications

• Experience working in marketing, campaign management, project management or content production.
• Strong digital marketing skills with experience planning, delivering and optimising campaigns across a range of digital channels.
• Proactive, solution-focused approach and commitment to high-quality results.

Responsibilities

• Developing and delivering impactful strategic campaigns and tactical marketing activity that support undergraduate and postgraduate student recruitment priorities.
• Planning, executing and optimising multi-channel marketing campaigns across paid media, social media, digital display, print and third party platforms.
• Creating compelling, authentic and engaging rich media content that supports prospective students throughout their decision-making journey.
• Monitoring campaign performance, interpreting marketing data and identifying trends to inform optimisation, drive conversion and campaign impact.
• Collaborating with colleagues across External Relations and Faculties to ensure a joined-up and cohesive approach to future student marketing.
• Ensuring all marketing activity reflects brand guidelines and delivers a consistent audience experience.

Skills

Marketing experience

Campaign management

Content production

Analytical mindset

Job description

The Manchester Metropolitan University is seeking a Marketing Officer to support undergraduate and postgraduate campaigns for Home recruitment. You will help develop integrated multichannel campaigns, create compelling content and optimise performance to maximise conversion across the student recruitment journey.

You’ll collaborate with Recruitment, Digital and Creative Services teams, report to the Marketing Manager, and contribute to both UG and PG home recruitment objectives in a fast-paced