Senior Marketing Campaigns Lead — Data-Driven, Multi-Channel

Department for Work and Pensions (DWP); Sheffield; On-site; GBP 55,000 - 75,000; Full time

Job summary

The Department for Work and Pensions (DWP) is recruiting a Senior Marketing Campaigns Manager to join a supportive, high-performing marketing team in Sheffield. You will shape communications across DWP channels and paid media, coordinating with press, external affairs, visits, internal comms, private offices, policy, and frontline colleagues.

As a Senior Marketing Campaigns Manager you will manage innovative paid and low/no cost strategies, build audience understanding, and deliver end-to-end

Qualifications

• Experience in creative campaigns and paid media strategy.
• Ability to translate business objectives into marketing plans.
• Strong communication and stakeholder engagement skills.
• Ability to digest complex information and present it clearly.

Responsibilities

• Develop innovative, high-impact paid and low/no cost communications strategies.
• Translate objectives into actionable marketing plans with data-driven insights.
• Lead end-to-end multi-channel paid media campaigns with large budgets.
• Manage external agencies and ensure cost-effectiveness and quality.
• Oversee messaging and creative content across channels.
• Lead campaign evaluation and continuous delivery improvements.
• Foster team leadership, coaching, and inclusive working culture.

Skills

Strategic thinking

Campaign management

Stakeholder management

Interpersonal skills

Clear communication

Job description

The Department for Work and Pensions (DWP) is recruiting a Senior Marketing Campaigns Manager to join a supportive, high-performing marketing team in Sheffield. You will shape communications across DWP channels and paid media, coordinating with press, external affairs, visits, internal comms, private offices, policy, and frontline colleagues.

As a Senior Marketing Campaigns Manager you will manage innovative paid and low/no cost strategies, build audience understanding, and deliver end-to-end