Marketing Campaigns Manager

Department for Work and Pensions (DWP); Sheffield; In loco; GBP 55.000 - 75.000; Tempo pieno

Descrizione del lavoro

The Department for Work and Pensions (DWP) is recruiting a Senior Marketing Campaigns Manager to join a supportive, high-performing marketing team in Sheffield. You will shape communications across DWP channels and paid media, coordinating with press, external affairs, visits, internal comms, private offices, policy, and frontline colleagues.

As a Senior Marketing Campaigns Manager you will manage innovative paid and low/no cost strategies, build audience understanding, and deliver end-to-end

Competenze

• Experience in creative campaigns and paid media strategy.
• Ability to translate business objectives into marketing plans.
• Strong communication and stakeholder engagement skills.
• Ability to digest complex information and present it clearly.

Mansioni

• Develop innovative, high-impact paid and low/no cost communications strategies.
• Translate objectives into actionable marketing plans with data-driven insights.
• Lead end-to-end multi-channel paid media campaigns with large budgets.
• Manage external agencies and ensure cost-effectiveness and quality.
• Oversee messaging and creative content across channels.
• Lead campaign evaluation and continuous delivery improvements.
• Foster team leadership, coaching, and inclusive working culture.

Conoscenze

Strategic thinking

Campaign management

Stakeholder management

Interpersonal skills

Clear communication

Descrizione del lavoro

The Department for Work and Pensions (DWP) is recruiting for a Senior Marketing Campaigns Manager to be part of our supportive and high-performing marketing team. You will be helping to shape communications across DWP owned channels and across paid communications., We are a close-knit marketing team that collaborates with the press, external affairs, visits and internal comms teams, as well as private offices, policy and frontline colleagues., As a Senior Marketing Campaigns Manager, you will:

• Manage the development of innovative, impactful paid and low/no cost communications strategies, based on data, evidence and audience insight. Use strategic thinking to translate business objectives into actionable marketing plans, driving clarity from ambiguity.
• Develop a strong understanding of our audiences and how to deliver behaviour change. Be an audience champion, act as the voice of the customer, and serve as a subject matter expert, building strong relationships with internal stakeholders.
• Develop and deliver end-to-end multi-channel paid media campaigns, with sizeable budgets, as well as low/no cost marketing activity.
• Manage and build positive relationships with external agencies. This includes overseeing media planning and buying and ensuring that our work is cost effective, high quality and represents good value for the taxpayer.
• Manage the development of messaging and creative content across campaigns, delivering through both in-house and agency creative teams for a full range of channels.
• Prioritise campaign evaluation, including consistent optimisation and improvements to delivery.
• Proactively seek opportunities for innovation, continuous challenge and improvement, and make recommendations to senior leaders.
• Deliver effective team leadership, line management and coaching; helping shape culture by championing our team vision, driving positive ways of working and inclusivity, whilst pushing forward continuous development of colleagues.
  To succeed in the role, you will have creative campaigns experience, the ability to think strategically, excellent interpersonal skills, and an aptitude for digesting complex information and explaining it in plain English.