Senior Marketing Campaigns Manager

Government Recruitment Service; Leeds; On-site; GBP 51,000 - 58,000; Full time

Job summary

Government Recruitment Service, on behalf of the Department for Work and Pensions, is seeking a Senior Marketing Campaigns Manager to shape communications across DWP owned channels and paid media. The role involves leading multi-channel campaigns, driving strategy, and collaborating with internal teams and external agencies.

The position is based in Leeds or Sheffield and involves managing sizeable budgets, delivering behaviour change through data-driven campaigns, and championing effective paid

Qualifications

• Experience delivering creative campaigns.
• Ability to think strategically and digest complex information.
• Excellent interpersonal skills.
• Based in Leeds or Sheffield.

Responsibilities

• Manage the development of innovative paid and low/no cost communications strategies based on data, evidence and audience insight.
• Translate business objectives into actionable marketing plans and drive clarity from ambiguity.
• Develop understanding of audiences and how to deliver behaviour change; champion the voice of the customer.
• Deliver end-to-end multi-channel paid media campaigns with sizeable budgets and low/no cost activity.
• Manage relationships with external agencies, media planning and buying to ensure value for the taxpayer.
• Oversee messaging and creative content across campaigns with in-house and agency teams.
• Prioritise campaign evaluation and continuous delivery improvements.
• Lead and coach the team to shape culture and develop colleagues.

Skills

Campaign management

Strategic thinking

Stakeholder management

Audience insights

Job description

Senior Marketing Campaigns Manager

The Department for Work and Pensions (DWP) is recruiting for a Senior Marketing Campaigns Manager to be part of our supportive and high-performing marketing team. You will be helping to shape communications across DWP owned channels and across paid communications.

The work of the DWP makes a difference to the lives of millions of people across the country – from supporting low-income households and helping people to start or return to work via our national network of Jobcentres, enacting policy to improve the lives of disabled people and ensuring pension savers are protected from unscrupulous scammers.

To succeed in the role, you will have creative campaigns experience, the ability to think strategically, excellent interpersonal skills, and an aptitude for digesting complex information and explaining it in plain English.

We are a close-knit marketing team that collaborates with the press, external affairs, visits and internal comms teams, as well as private offices, policy and frontline colleagues.

This post will be based in Sheffield or Leeds.

If this sounds like the right fit for you, we would love to hear from you!

As a Senior Marketing Campaigns Manager, you will:

• Manage the development of innovative, impactful paid and low/no cost communications strategies, based on data, evidence and audience insight. Use strategic thinking to translate business objectives into actionable marketing plans, driving clarity from ambiguity.
• Develop a strong understanding of our audiences and how to deliver behaviour change. Be an audience champion, act as the voice of the customer, and serve as a subject matter expert, building strong relationships with internal stakeholders.
• Develop and deliver end-to-endmulti-channel paid media campaigns, with sizeable budgets, as well as low/no cost marketing activity.
• Manage and build positive relationships with external agencies. This includes overseeing media planning and buying and ensuring that our work is cost effective, high quality and represents good value for the taxpayer.
• Manage the development of messaging and creative content across campaigns, delivering through both in-house and agency creative teams for a full range of channels.
• Prioritise campaign evaluation, including consistent optimisation and improvements to delivery.
• Proactively seek opportunities for innovation, continuous challenge and improvement, and make recommendations to senior leaders.
• Deliver effective team leadership, line management and coaching; helping shape culture by championing our team vision, driving positive ways of working and inclusivity, whilst pushing forward continuous development of colleagues.

Proud member of the Disability Confident employer scheme

Company: Government Recruitment Service

Salary: £51,371 to £57,751 a year

Hours: Full-time

Location: Leeds

Job type: Permanent

Posting date: 5 Nov 2026

Closing date: 16 Nov 2026

About Disability Confident Disability Confident is a government scheme. It encourages employers to recruit and retain disabled people and those with long term health conditions.