Senior Social Insights & Performance Lead

Department for Work and Pensions (DWP); City of Westminster; On-site; GBP 60,000 - 90,000; Full time

Job summary

Department for Work and Pensions (DWP) seeks a Senior Social Evaluation Manager to lead social insight, analytics and evaluation within the Social Media Unit. You will design data frameworks, dashboards and KPIs to ensure evidence-led campaigns and real-time optimisation.

You will collaborate with the Social Media Unit, marketing and communications directorates, embedding data-driven decision making and translating findings for Ministers and senior stakeholders.

Qualifications

• Proven experience delivering rigorous analysis of social media and web analytics.
• Experience designing and maintaining dashboards for social performance.
• Ability to set KPIs and perform post-campaign analysis.
• Experience communicating insights to senior stakeholders.
• Knowledge of data protection and GDPR.

Responsibilities

• Deliver rigorous analysis of social media, paid media, web analytics alongside audience trends, behaviours and segmentation to inform digital strategy and campaign planning.
• Lead the design, development and maintenance of social performance dashboards, and provide timely and accurate data analysis of posts to inform DWP's social strategy and to optimise campaigns.
• Set KPIs, define metrics and produce post-campaign analysis, ensuring that this is built into the development of future campaign activity.
• Use social listening contracts to provide timely summaries to inform narratives and understand public sentiment.
• Build and manage analytics to support audience segmentation, campaign tracking and evaluation across paid social.
• Work collaboratively with the Head of Social Media Unit and Strategic Communications to translate analytical findings into clear, compelling narratives for senior stakeholders, including Ministers and Special Advisers.
• Work closely with agencies and external suppliers to ensure timely delivery of clear, actionable data and insights.
• Deliver research projects through contracted research agencies to inform strategy and track delivery against objectives.
• Ensure all data activity is conducted in line with data protection legislation and GDPR principles, including completion of Data Protection Impact Assessments where required.
• Proactively identify new tools, techniques and technologies that could improve the DWP's insight and evaluation capability.

Skills

Social analytics

Dashboard design

Data storytelling

Stakeholder management

Tools

Power BI

Job description

Department for Work and Pensions (DWP) seeks a Senior Social Evaluation Manager to lead social insight, analytics and evaluation within the Social Media Unit. You will design data frameworks, dashboards and KPIs to ensure evidence-led campaigns and real-time optimisation.

You will collaborate with the Social Media Unit, marketing and communications directorates, embedding data-driven decision making and translating findings for Ministers and senior stakeholders.