Senior Marketing Campaign Manager

DFL; Manchester; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading sports club in Manchester seeks a Senior Campaign Manager to lead marketing campaigns that enhance fan engagement. The ideal candidate will have 5+ years of experience in marketing, a passion for sports, and excellent analytical skills. Join a dynamic team dedicated to delivering superior fan experiences and driving commercial success.

Benefits

Annual incentive scheme

Wellness Support

Exclusive Discounts

Gym Facilities

Enhanced family Leave Benefits

Enhanced Career Development

A Supportive Work Environment

Qualifications

• 5+ years’ experience in campaign or marketing roles, with proven success delivering integrated campaigns at scale.
• Ability to lead complex projects across multiple departments.
• Strong analytical skills — able to use data to inform decisions.

Responsibilities

• Own the end-to-end delivery of multi-channel marketing campaigns.
• Lead major campaigns such as kit launches and commercial partner integrations.
• Monitor and optimise campaign performance using data-driven insights.

Skills

Campaign delivery

Strategic planning

Stakeholder management

Analytical skills

Tools

Microsoft Teams

Job description

At Manchester United, we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high-performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals.

We work together at our iconic Manchester United offices, enabling connection and innovation as we look ahead to what we can achieve as a global football club. We are excited to bring in passionate people who share our vision and drive for success.

Purpose

Manchester United is one of the most successful and popular sports clubs in the world. More than just a football club, we are a global community of fans, driven by passion and united by ambition.

We are committed to delivering the world’s best end-to-end fan experience across every product, platform and touchpoint. As Senior Campaign Manager, you will put the fan at the centre of our brand storytelling. You’ll lead the strategy and execution of major campaigns that elevate our products, deepen fan relationships, and drive commercial performance.

Role

Supporting the Head of Consumer Marketing, the Senior Campaign Manager is a strategic leadership role within the central marketing team, responsible for planning and delivering integrated marketing campaigns across key club moments. You’ll lead the full campaign process — from insight and ideation through to execution and evaluation — across major fan-facing initiatives including the Manchester United App, Membership, Ticketing, United Store, MUTV and Hospitality.

You’ll work closely with brand, digital, content and commercial teams, acting as the driving force behind club-wide activations. This role is ideal for someone with strong marketing strategy experience, creative vision and a proven ability to lead large-scale campaigns across complex organisations.

Key responsibilities

• Own the end-to-end delivery of multi-channel marketing campaigns, ensuring strategic alignment, creative excellence, and performance accountability.
• Lead major campaigns such as kit launches, seasonal activations, and commercial partner integrations — setting clear objectives, timelines, and KPIs.
• Build robust campaign plans across the full marketing mix including owned, earned, and paid channels — spanning digital, social, CRM, retail and experiential.
• Write compelling and strategic campaign briefs across content, creative, media and CRM workstreams to bring fan products and brand moments to life.
• Lead cross-functional workstreams with internal stakeholders, ensuring all departments align behind a shared creative and strategic vision.
• Oversee agency and production partners to deliver assets on time, on brand and on budget.
• Monitor and optimise campaign performance using data-driven insights to continuously improve effectiveness.
• Contribute to long-term planning and the club’s global marketing calendar.
• Present campaign plans and performance updates to senior leadership.
• Line manage Campaign Managers, supporting their growth and development.

Qualifications

We are looking for someone who has:

• 5+ years’ experience in campaign or marketing roles, with proven success delivering integrated campaigns at scale, ideally within sport, entertainment or consumer brands.
• Demonstrated experience in strategic planning, creative briefing and stakeholder management.
• Ability to lead complex projects and campaign ecosystems across multiple departments and agencies.
• Highly organised, with exceptional attention to detail and deadline management.
• Strong analytical skills — able to use data to inform decisions and optimise performance.
• A confident communicator, presenter and cross-functional leader.
• A passion for football and fan culture is highly desirable.
• Self-starter with a positive, solutions-focused mindset.
• Comfortable using Microsoft Teams and collaborative planning tools.

What We Offer

At Manchester United, we recognise that our people are at the heart of our success. That’s why we offer a range of rewards designed to support your professional and personal well-being:

• Annual incentive scheme
• Wellness Support with access to mental health resources, digital health checks, and nutritionists through Aviva Digicare+ Workplace
• Exclusive Discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners
• Gym Facilities in our onsite locations and opportunities for regular social events and team-building activities
• Enhanced family Leave Benefits and an opportunity to purchase additional holiday days
• Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programs
• A Supportive Work Environment that values diversity, equity and inclusion, and individual growth

Our Commitment to You

At Manchester United, we believe that a diverse and inclusive environment makes us stronger. We are committed to building a team where everyone feels welcomed, valued, and empowered to contribute their unique perspectives. Diversity, equity and inclusion are at the core of our recruitment strategy, and we welcome applicants from all backgrounds.

Ready to Join Us?

Manchester United is committed to safeguarding children and vulnerable adults, and as part of this commitment, all candidates will undergo a Disclosure and Barring Service check and reference checks.

If you need any adjustments to help you perform at your best during the recruitment process, please feel free to contact us, and we will be happy to discuss them with you.

It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles.