Senior Marketing Analytics Lead - P&L & Growth

Agoda Company Pte. Ltd.; Manchester; On-site; GBP 90,000 - 120,000; Full time

Job summary

Agoda is seeking a senior marketing leader to own the partnership P&L and drive data-driven strategy across channels. You will lead a small team, align with cross-functional partners, and shape marketing direction to maximize revenue from high-impact collaborations.

The role requires strong analytics, SQL proficiency, and experience with marketing tech stacks. The candidate will influence senior stakeholders and optimize multi-brand campaigns for profitability and growth.

Qualifications

• 7–10+ years in marketing, growth, or analytics roles.
• Strong analytical thinking; translate data into insights.
• SQL proficiency for analysis of multiple tables and joins.
• Experience with marketing analytics tools and dashboards.
• Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, SEO).
• Complex stakeholder management including senior-level partner relationships.

Responsibilities

• Lead a team of 2–3 marketing specialists and set OKRs.
• Own the full marketing P&L for the partnership and guide ROI targets.
• Define analytics roadmap and experimentation strategy for the team.
• Present insights and recommendations to Agoda leadership (Director/VP level).
• Oversee multi-channel marketing strategies including metasearch, paid search, app marketing, and email/CRM.

Skills

SQL

Stakeholder management

Leadership

Marketing analytics

Experimentation

7-10+ years experience

Performance marketing

Attribution & incrementality

Digital marketing

Cross-border collaboration

Tools

Google Ads

Bing Ads

Attribution platforms

Dashboards (BI)

Job description

Agoda is seeking a senior marketing leader to own the partnership P&L and drive data-driven strategy across channels. You will lead a small team, align with cross-functional partners, and shape marketing direction to maximize revenue from high-impact collaborations.

The role requires strong analytics, SQL proficiency, and experience with marketing tech stacks. The candidate will influence senior stakeholders and optimize multi-brand campaigns for profitability and growth.